#77196E#77196E

#77196E is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.159 H 332.4°. Best body text is #FFFFFF at 9.77:1 contrast (WCAG AA passes).

Color values

HEX	#77196E
RGB	rgb(119, 25, 110)
HSL	hsl(306, 65%, 28%)
HSV	hsv(306, 79%, 47%)
CMYK	cmyk(0%, 79%, 7.6%, 53.3%)
CIE-LAB	lab(28.76, 49.03, -26.79)
CIE-LCH	lch(28.76, 55.87, 331.35°)
OKLab	oklab(40.69% 0.1411 -0.0737)
OKLCH	oklch(40.69% 0.159 332.4)
XYZ	xyz(10.7699, 5.7439, 15.2903)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196E #197722

analogous

#511977 #77196E #77193F

triadic

#77196E #6E7719 #196E77

tetradic

#77196E #775119 #197722 #193F77

square

#77196E #775119 #197722 #193F77

split-complementary

#77196E #3F7719 #197751

monochromatic

#190517 #440E3F #77196E #AA249D #D536C5

Accessibility & contrast

On white

9.77

#77196E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#77196E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196E

9.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196E	#FFFFFF	#000000	##FFFFFF
##77196E	1.00	9.77	2.15	9.77
#FFFFFF	9.77	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#133B70

Deuteranopia (green-blind)

#39486C

Tritanopia (blue-blind)

#7C2442

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #77196e;
/* rgb */ color: rgb(119, 25, 110);
/* oklch */ color: oklch(40.7% 0.159 332.4);

Tailwind

colors: {
  custom: {
    50: '#a26198',
    500: '#77196e',
    950: '#000000',
  },
}

SCSS

$custom: #77196e;
$custom-light: #a26198;
$custom-dark: #000000;

JSON

{
  "hex": "#77196e",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 110
  },
  "hsl": {
    "h": 305.745,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40694,
    "c": 0.15913,
    "h": 332.4
  },
  "luminance": 0.05743
}

Semantic roles & 50–950 ramp

primary

#77196E

secondary

#40AC4A

accent

#E85040

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77196E

Body copy rendered with the generated semantic roles for this colour.

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