#77196D#77196D

#77196D is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.158 H 332.9°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).

Color values

HEX	#77196D
RGB	rgb(119, 25, 109)
HSL	hsl(306, 65%, 28%)
HSV	hsv(306, 79%, 47%)
CMYK	cmyk(0%, 79%, 8.4%, 53.3%)
CIE-LAB	lab(28.70, 48.87, -26.24)
CIE-LCH	lch(28.70, 55.47, 331.77°)
OKLab	oklab(40.64% 0.141 -0.0721)
OKLCH	oklch(40.64% 0.158 332.9)
XYZ	xyz(10.7158, 5.7222, 15.0052)
Luminance	0.0572 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196D #197723

analogous

#521977 #77196D #77193E

triadic

#77196D #6D7719 #196D77

tetradic

#77196D #775219 #197723 #193E77

square

#77196D #775219 #197723 #193E77

split-complementary

#77196D #3E7719 #197752

monochromatic

#190517 #440E3F #77196D #AA249B #D536C4

Accessibility & contrast

On white

9.79

#77196D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#77196D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196D

9.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196D	#FFFFFF	#000000	##FFFFFF
##77196D	1.00	9.79	2.14	9.79
#FFFFFF	9.79	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143B6F

Deuteranopia (green-blind)

#39486B

Tritanopia (blue-blind)

#7D2342

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #77196d;
/* rgb */ color: rgb(119, 25, 109);
/* oklch */ color: oklch(40.6% 0.158 332.9);

Tailwind

colors: {
  custom: {
    50: '#a26197',
    500: '#77196d',
    950: '#000000',
  },
}

SCSS

$custom: #77196d;
$custom-light: #a26197;
$custom-dark: #000000;

JSON

{
  "hex": "#77196d",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 109
  },
  "hsl": {
    "h": 306.383,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40635,
    "c": 0.15836,
    "h": 332.9
  },
  "luminance": 0.05721
}

Semantic roles & 50–950 ramp

primary

#77196D

secondary

#40AC4B

accent

#E85240

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77196D

Body copy rendered with the generated semantic roles for this colour.

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