#77196C#77196C

#77196C is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.158 H 333.4°. Best body text is #FFFFFF at 9.81:1 contrast (WCAG AA passes).

Color values

HEX	#77196C
RGB	rgb(119, 25, 108)
HSL	hsl(307, 65%, 28%)
HSV	hsv(307, 79%, 47%)
CMYK	cmyk(0%, 79%, 9.2%, 53.3%)
CIE-LAB	lab(28.64, 48.71, -25.68)
CIE-LCH	lch(28.64, 55.06, 332.20°)
OKLab	oklab(40.58% 0.141 -0.0705)
OKLCH	oklch(40.58% 0.158 333.4)
XYZ	xyz(10.6622, 5.7008, 14.7233)
Luminance	0.0570 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196C #197724

analogous

#531977 #77196C #77193D

triadic

#77196C #6C7719 #196C77

tetradic

#77196C #775319 #197724 #193D77

square

#77196C #775319 #197724 #193D77

split-complementary

#77196C #3D7719 #197753

monochromatic

#190517 #440E3E #77196C #AA249A #D536C2

Accessibility & contrast

On white

9.81

#77196C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#77196C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196C

9.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196C	#FFFFFF	#000000	##FFFFFF
##77196C	1.00	9.81	2.14	9.81
#FFFFFF	9.81	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153B6E

Deuteranopia (green-blind)

#3A486A

Tritanopia (blue-blind)

#7D2341

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #77196c;
/* rgb */ color: rgb(119, 25, 108);
/* oklch */ color: oklch(40.6% 0.158 333.4);

Tailwind

colors: {
  custom: {
    50: '#a26196',
    500: '#77196c',
    950: '#000000',
  },
}

SCSS

$custom: #77196c;
$custom-light: #a26196;
$custom-dark: #000000;

JSON

{
  "hex": "#77196c",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 108
  },
  "hsl": {
    "h": 307.021,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40577,
    "c": 0.15759,
    "h": 333.4
  },
  "luminance": 0.057
}

Semantic roles & 50–950 ramp

primary

#77196C

secondary

#40AC4D

accent

#E85340

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77196C

Body copy rendered with the generated semantic roles for this colour.

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