#77196B#77196B

#77196B is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.5% C 0.157 H 334.0°. Best body text is #FFFFFF at 9.83:1 contrast (WCAG AA passes).

Color values

HEX	#77196B
RGB	rgb(119, 25, 107)
HSL	hsl(308, 65%, 28%)
HSV	hsv(308, 79%, 47%)
CMYK	cmyk(0%, 79%, 10.1%, 53.3%)
CIE-LAB	lab(28.59, 48.55, -25.12)
CIE-LCH	lch(28.59, 54.66, 332.64°)
OKLab	oklab(40.52% 0.1409 -0.0689)
OKLCH	oklch(40.52% 0.157 334)
XYZ	xyz(10.6093, 5.6797, 14.4446)
Luminance	0.0568 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196B #197725

analogous

#541977 #77196B #77193C

triadic

#77196B #6B7719 #196B77

tetradic

#77196B #775419 #197725 #193C77

square

#77196B #775419 #197725 #193C77

split-complementary

#77196B #3C7719 #197754

monochromatic

#190517 #440E3E #77196B #AA2498 #D536C0

Accessibility & contrast

On white

9.83

#77196B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#77196B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196B

9.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196B	#FFFFFF	#000000	##FFFFFF
##77196B	1.00	9.83	2.14	9.83
#FFFFFF	9.83	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#163B6D

Deuteranopia (green-blind)

#3A4869

Tritanopia (blue-blind)

#7D2241

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77196b;
/* rgb */ color: rgb(119, 25, 107);
/* oklch */ color: oklch(40.5% 0.157 334.0);

Tailwind

colors: {
  custom: {
    50: '#a26195',
    500: '#77196b',
    950: '#000000',
  },
}

SCSS

$custom: #77196b;
$custom-light: #a26195;
$custom-dark: #000000;

JSON

{
  "hex": "#77196b",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 107
  },
  "hsl": {
    "h": 307.66,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.4052,
    "c": 0.15683,
    "h": 334
  },
  "luminance": 0.05679
}

Semantic roles & 50–950 ramp

primary

#77196B

secondary

#40AC4E

accent

#E85540

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #77196B

Body copy rendered with the generated semantic roles for this colour.

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