#77196A#77196A

#77196A is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.5% C 0.156 H 334.5°. Best body text is #FFFFFF at 9.85:1 contrast (WCAG AA passes).

Color values

HEX	#77196A
RGB	rgb(119, 25, 106)
HSL	hsl(308, 65%, 28%)
HSV	hsv(308, 79%, 47%)
CMYK	cmyk(0%, 79%, 10.9%, 53.3%)
CIE-LAB	lab(28.53, 48.39, -24.57)
CIE-LCH	lch(28.53, 54.27, 333.08°)
OKLab	oklab(40.46% 0.1408 -0.0673)
OKLCH	oklch(40.46% 0.156 334.5)
XYZ	xyz(10.5570, 5.6587, 14.1691)
Luminance	0.0566 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77196A #197726

analogous

#551977 #77196A #77193B

triadic

#77196A #6A7719 #196A77

tetradic

#77196A #775519 #197726 #193B77

square

#77196A #775519 #197726 #193B77

split-complementary

#77196A #3B7719 #197755

monochromatic

#190517 #440E3D #77196A #AA2497 #D536BF

Accessibility & contrast

On white

9.85

#77196A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#77196A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77196A

9.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77196A	#FFFFFF	#000000	##FFFFFF
##77196A	1.00	9.85	2.13	9.85
#FFFFFF	9.85	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173B6C

Deuteranopia (green-blind)

#3B4868

Tritanopia (blue-blind)

#7D2240

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #77196a;
/* rgb */ color: rgb(119, 25, 106);
/* oklch */ color: oklch(40.5% 0.156 334.5);

Tailwind

colors: {
  custom: {
    50: '#a26195',
    500: '#77196a',
    950: '#000000',
  },
}

SCSS

$custom: #77196a;
$custom-light: #a26195;
$custom-dark: #000000;

JSON

{
  "hex": "#77196a",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 106
  },
  "hsl": {
    "h": 308.298,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40462,
    "c": 0.15608,
    "h": 334.5
  },
  "luminance": 0.05658
}

Semantic roles & 50–950 ramp

primary

#77196A

secondary

#40AC4F

accent

#E85740

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #77196A

Body copy rendered with the generated semantic roles for this colour.

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