#771969#771969

#771969 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.155 H 335.0°. Best body text is #FFFFFF at 9.87:1 contrast (WCAG AA passes).

Color values

HEX	#771969
RGB	rgb(119, 25, 105)
HSL	hsl(309, 65%, 28%)
HSV	hsv(309, 79%, 47%)
CMYK	cmyk(0%, 79%, 11.8%, 53.3%)
CIE-LAB	lab(28.48, 48.23, -24.01)
CIE-LCH	lch(28.48, 53.87, 333.54°)
OKLab	oklab(40.41% 0.1408 -0.0656)
OKLCH	oklch(40.41% 0.155 335)
XYZ	xyz(10.5053, 5.6381, 13.8968)
Luminance	0.0564 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771969 #197727

analogous

#561977 #771969 #77193A

triadic

#771969 #697719 #196977

tetradic

#771969 #775619 #197727 #193A77

square

#771969 #775619 #197727 #193A77

split-complementary

#771969 #3A7719 #197756

monochromatic

#190516 #440E3C #771969 #AA2496 #D536BD

Accessibility & contrast

On white

9.87

#771969 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#771969 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771969

9.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771969	#FFFFFF	#000000	##FFFFFF
##771969	1.00	9.87	2.13	9.87
#FFFFFF	9.87	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183A6B

Deuteranopia (green-blind)

#3B4867

Tritanopia (blue-blind)

#7D2140

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #771969;
/* rgb */ color: rgb(119, 25, 105);
/* oklch */ color: oklch(40.4% 0.155 335.0);

Tailwind

colors: {
  custom: {
    50: '#a26194',
    500: '#771969',
    950: '#000000',
  },
}

SCSS

$custom: #771969;
$custom-light: #a26194;
$custom-dark: #000000;

JSON

{
  "hex": "#771969",
  "rgb": {
    "r": 119,
    "g": 25,
    "b": 105
  },
  "hsl": {
    "h": 308.936,
    "s": 65.278,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40406,
    "c": 0.15533,
    "h": 335
  },
  "luminance": 0.05637
}

Semantic roles & 50–950 ramp

primary

#771969

secondary

#40AC50

accent

#E85940

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #771969

Body copy rendered with the generated semantic roles for this colour.

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