#771881#771881

#771881 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.8% C 0.175 H 323.7°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#771881
RGB	rgb(119, 24, 129)
HSL	hsl(294, 69%, 30%)
HSV	hsv(294, 81%, 51%)
CMYK	cmyk(7.8%, 81.4%, 0%, 49.4%)
CIE-LAB	lab(29.81, 52.63, -37.16)
CIE-LCH	lch(29.81, 64.43, 324.78°)
OKLab	oklab(41.82% 0.1413 -0.1038)
OKLCH	oklch(41.82% 0.175 323.7)
XYZ	xyz(11.8965, 6.1609, 21.3272)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771881 #228118

analogous

#431881 #771881 #811856

triadic

#771881 #817718 #188177

tetradic

#771881 #814318 #228118 #185681

square

#771881 #814318 #228118 #185681

split-complementary

#771881 #568118 #188143

monochromatic

#18051A #470E4D #771881 #A722B5 #CB39DA

Accessibility & contrast

On white

9.41

#771881 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#771881 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771881

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771881	#FFFFFF	#000000	##FFFFFF
##771881	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F84

Deuteranopia (green-blind)

#2C4A7F

Tritanopia (blue-blind)

#792D4D

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #771881;
/* rgb */ color: rgb(119, 24, 129);
/* oklch */ color: oklch(41.8% 0.175 323.7);

Tailwind

colors: {
  custom: {
    50: '#a262a6',
    500: '#771881',
    950: '#000000',
  },
}

SCSS

$custom: #771881;
$custom-light: #a262a6;
$custom-dark: #000000;

JSON

{
  "hex": "#771881",
  "rgb": {
    "r": 119,
    "g": 24,
    "b": 129
  },
  "hsl": {
    "h": 294.286,
    "s": 68.627,
    "l": 30
  },
  "oklch": {
    "l": 0.41822,
    "c": 0.17536,
    "h": 323.7
  },
  "luminance": 0.0616
}

Semantic roles & 50–950 ramp

primary

#771881

secondary

#4BB540

accent

#EB3C4D

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #771881

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →