#77183C#77183C
#77183C is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.131 H 3.3°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).
Color values
| HEX | #77183C |
|---|---|
| RGB | rgb(119, 24, 60) |
| HSL | hsl(337, 66%, 28%) |
| HSV | hsv(337, 80%, 47%) |
| CMYK | cmyk(0%, 79.8%, 49.6%, 53.3%) |
| CIE-LAB | lab(26.46, 42.78, 2.75) |
| CIE-LCH | lch(26.46, 42.86, 3.67°) |
| OKLab | oklab(38.31% 0.1311 0.0075) |
| OKLCH | oklch(38.31% 0.131 3.3) |
| XYZ | xyz(8.7507, 4.9026, 4.7596) |
| Luminance | 0.0490 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.72
Merlot
#730039
ΔE00 2.93
Red Purple
#820747
ΔE00 3.91
Bordeaux
#7B002C
ΔE00 5.07
Mulberry
#920A4E
ΔE00 5.83
Red Wine
#8C0034
ΔE00 5.92
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77183C #187753
analogous
#77186B #77183C #772318
triadic
#77183C #3C7718 #183C77
tetradic
#77183C #6B7718 #187753 #231877
square
#77183C #6B7718 #187753 #231877
split-complementary
#77183C #187723 #186B77
monochromatic
#19050D #440E22 #77183C #AA2256 #D63371
Accessibility & contrast
On white
10.60
#77183C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#77183C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77183C
10.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77183C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77183C | 1.00 | 10.60 | 1.98 | 10.60 |
| #FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F333D
Deuteranopia (green-blind)
#48453A
Tritanopia (blue-blind)
#820228
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #77183c; /* rgb */ color: rgb(119, 24, 60); /* oklch */ color: oklch(38.3% 0.131 3.3);
Tailwind
colors: {
custom: {
50: '#a35f71',
500: '#77183c',
950: '#000000',
},
}SCSS
$custom: #77183c; $custom-light: #a35f71; $custom-dark: #000000;
JSON
{
"hex": "#77183c",
"rgb": {
"r": 119,
"g": 24,
"b": 60
},
"hsl": {
"h": 337.263,
"s": 66.434,
"l": 28.039
},
"oklch": {
"l": 0.38311,
"c": 0.13128,
"h": 3.3
},
"luminance": 0.04901
}Semantic roles & 50–950 ramp
primary
#77183C
secondary
#3FAC83
accent
#E9A93E
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A