#77181F#77181F
#77181F is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.6% C 0.129 H 22.5°. Best body text is #FFFFFF at 10.85:1 contrast (WCAG AA passes).
Color values
| HEX | #77181F |
|---|---|
| RGB | rgb(119, 24, 31) |
| HSL | hsl(356, 66%, 28%) |
| HSV | hsv(356, 80%, 47%) |
| CMYK | cmyk(0%, 79.8%, 73.9%, 53.3%) |
| CIE-LAB | lab(25.79, 40.65, 21.41) |
| CIE-LCH | lch(25.79, 45.94, 27.77°) |
| OKLab | oklab(37.6% 0.119 0.0492) |
| OKLCH | oklch(37.6% 0.129 22.5) |
| XYZ | xyz(8.1826, 4.6754, 1.7676) |
| Luminance | 0.0467 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 3.19
Wine Red
#7B0323
ΔE00 3.89
Claret
#680018
ΔE00 4.56
Rosewood
#65000B
ΔE00 5.09
Crimson (survey)
#8C000F
ΔE00 6.39
Reddy Brown
#6E1005
ΔE00 6.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77181F #187770
analogous
#77184E #77181F #774018
triadic
#77181F #1F7718 #181F77
tetradic
#77181F #4E7718 #187770 #401877
square
#77181F #4E7718 #187770 #401877
split-complementary
#77181F #187740 #184E77
monochromatic
#190507 #440E12 #77181F #AA222C #D6333F
Accessibility & contrast
On white
10.85
#77181F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#77181F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77181F
10.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77181F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77181F | 1.00 | 10.85 | 1.93 | 10.85 |
| #FFFFFF | 10.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#34301E
Deuteranopia (green-blind)
#4C441C
Tritanopia (blue-blind)
#83001C
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #77181f; /* rgb */ color: rgb(119, 24, 31); /* oklch */ color: oklch(37.6% 0.129 22.5);
Tailwind
colors: {
custom: {
50: '#a55e5a',
500: '#77181f',
950: '#000000',
},
}SCSS
$custom: #77181f; $custom-light: #a55e5a; $custom-dark: #000000;
JSON
{
"hex": "#77181f",
"rgb": {
"r": 119,
"g": 24,
"b": 31
},
"hsl": {
"h": 355.579,
"s": 66.434,
"l": 28.039
},
"oklch": {
"l": 0.37603,
"c": 0.12881,
"h": 22.5
},
"luminance": 0.04674
}Semantic roles & 50–950 ramp
primary
#77181F
secondary
#3FACA4
accent
#E9DD3E
background
#FBF5F5
surface
#F5EAE9
border
#CFC6C5
text
#110503
muted
#807978