#771771#771771

#771771 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.163 H 330.9°. Best body text is #FFFFFF at 9.79:1 contrast (WCAG AA passes).

Color values

HEX	#771771
RGB	rgb(119, 23, 113)
HSL	hsl(304, 68%, 28%)
HSV	hsv(304, 81%, 47%)
CMYK	cmyk(0%, 80.7%, 5%, 53.3%)
CIE-LAB	lab(28.72, 50.14, -28.78)
CIE-LCH	lch(28.72, 57.81, 330.15°)
OKLab	oklab(40.72% 0.1429 -0.0794)
OKLCH	oklch(40.72% 0.163 330.9)
XYZ	xyz(10.8948, 5.7279, 16.1514)
Luminance	0.0573 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771771 #17771D

analogous

#4D1777 #771771 #771741

triadic

#771771 #717717 #177177

tetradic

#771771 #774D17 #17771D #174177

square

#771771 #774D17 #17771D #174177

split-complementary

#771771 #417717 #17774D

monochromatic

#1A0518 #440D40 #771771 #AA21A2 #D731CD

Accessibility & contrast

On white

9.79

#771771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#771771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771771

9.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771771	#FFFFFF	#000000	##FFFFFF
##771771	1.00	9.79	2.15	9.79
#FFFFFF	9.79	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3B73

Deuteranopia (green-blind)

#36486F

Tritanopia (blue-blind)

#7C2444

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771771;
/* rgb */ color: rgb(119, 23, 113);
/* oklch */ color: oklch(40.7% 0.163 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2619a',
    500: '#771771',
    950: '#000000',
  },
}

SCSS

$custom: #771771;
$custom-light: #a2619a;
$custom-dark: #000000;

JSON

{
  "hex": "#771771",
  "rgb": {
    "r": 119,
    "g": 23,
    "b": 113
  },
  "hsl": {
    "h": 303.75,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.4072,
    "c": 0.16348,
    "h": 330.9
  },
  "luminance": 0.05727
}

Semantic roles & 50–950 ramp

primary

#771771

secondary

#3EAC44

accent

#EA483D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #771771

Body copy rendered with the generated semantic roles for this colour.

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