#77174A#77174A
#77174A is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.7% C 0.138 H 353.4°. Best body text is #FFFFFF at 10.47:1 contrast (WCAG AA passes).
Color values
| HEX | #77174A |
|---|---|
| RGB | rgb(119, 23, 74) |
| HSL | hsl(328, 68%, 28%) |
| HSV | hsv(328, 81%, 47%) |
| CMYK | cmyk(0%, 80.7%, 37.8%, 53.3%) |
| CIE-LAB | lab(26.82, 44.59, -6.16) |
| CIE-LCH | lch(26.82, 45.01, 352.13°) |
| OKLab | oklab(38.74% 0.1369 -0.0157) |
| OKLCH | oklch(38.74% 0.138 353.4) |
| XYZ | xyz(9.1508, 5.0303, 6.9663) |
| Luminance | 0.0503 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.88
Velvet
#750851
ΔE00 3.53
Merlot
#730039
ΔE00 4.27
Wine (survey)
#80013F
ΔE00 4.29
Reddish Purple
#910951
ΔE00 5.03
Mulberry
#920A4E
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77174A #177744
analogous
#741777 #77174A #77171A
triadic
#77174A #4A7717 #174A77
tetradic
#77174A #777417 #177744 #171A77
square
#77174A #777417 #177744 #171A77
split-complementary
#77174A #1A7717 #177774
monochromatic
#1A0510 #440D2A #77174A #AA216A #D73189
Accessibility & contrast
On white
10.47
#77174A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#77174A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77174A
10.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77174A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77174A | 1.00 | 10.47 | 2.01 | 10.47 |
| #FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A344B
Deuteranopia (green-blind)
#454648
Tritanopia (blue-blind)
#810C2E
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #77174a; /* rgb */ color: rgb(119, 23, 74); /* oklch */ color: oklch(38.7% 0.138 353.4);
Tailwind
colors: {
custom: {
50: '#a25f7c',
500: '#77174a',
950: '#000000',
},
}SCSS
$custom: #77174a; $custom-light: #a25f7c; $custom-dark: #000000;
JSON
{
"hex": "#77174a",
"rgb": {
"r": 119,
"g": 23,
"b": 74
},
"hsl": {
"h": 328.125,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.38736,
"c": 0.13783,
"h": 353.4
},
"luminance": 0.05029
}Semantic roles & 50–950 ramp
primary
#77174A
secondary
#3EAC71
accent
#EA8E3D
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#100509
muted
#7F797B