#77173D#77173D
#77173D is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.133 H 2.4°. Best body text is #FFFFFF at 10.64:1 contrast (WCAG AA passes).
Color values
| HEX | #77173D |
|---|---|
| RGB | rgb(119, 23, 61) |
| HSL | hsl(336, 68%, 28%) |
| HSV | hsv(336, 81%, 47%) |
| CMYK | cmyk(0%, 80.7%, 48.7%, 53.3%) |
| CIE-LAB | lab(26.37, 43.20, 1.94) |
| CIE-LCH | lch(26.37, 43.25, 2.58°) |
| OKLab | oklab(38.26% 0.1325 0.0055) |
| OKLCH | oklch(38.26% 0.133 2.4) |
| XYZ | xyz(8.7572, 4.8728, 4.8934) |
| Luminance | 0.0487 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.46
Merlot
#730039
ΔE00 2.64
Red Purple
#820747
ΔE00 3.52
Bordeaux
#7B002C
ΔE00 5.43
Mulberry
#920A4E
ΔE00 5.63
Reddish Purple
#910951
ΔE00 5.96
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77173D #177751
analogous
#77176D #77173D #772117
triadic
#77173D #3D7717 #173D77
tetradic
#77173D #6D7717 #177751 #211777
square
#77173D #6D7717 #177751 #211777
split-complementary
#77173D #177721 #176D77
monochromatic
#1A050D #440D23 #77173D #AA2157 #D73173
Accessibility & contrast
On white
10.64
#77173D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#77173D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77173D
10.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77173D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77173D | 1.00 | 10.64 | 1.97 | 10.64 |
| #FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E323E
Deuteranopia (green-blind)
#48453B
Tritanopia (blue-blind)
#820128
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #77173d; /* rgb */ color: rgb(119, 23, 61); /* oklch */ color: oklch(38.3% 0.133 2.4);
Tailwind
colors: {
custom: {
50: '#a35f72',
500: '#77173d',
950: '#000000',
},
}SCSS
$custom: #77173d; $custom-light: #a35f72; $custom-dark: #000000;
JSON
{
"hex": "#77173d",
"rgb": {
"r": 119,
"g": 23,
"b": 61
},
"hsl": {
"h": 336.25,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.38258,
"c": 0.13263,
"h": 2.4
},
"luminance": 0.04872
}Semantic roles & 50–950 ramp
primary
#77173D
secondary
#3EAC80
accent
#EAA63D
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A