#77173B#77173B
#77173B is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.2% C 0.132 H 3.8°. Best body text is #FFFFFF at 10.66:1 contrast (WCAG AA passes).
Color values
| HEX | #77173B |
|---|---|
| RGB | rgb(119, 23, 59) |
| HSL | hsl(338, 68%, 28%) |
| HSV | hsv(338, 81%, 47%) |
| CMYK | cmyk(0%, 80.7%, 50.4%, 53.3%) |
| CIE-LAB | lab(26.31, 43.01, 3.21) |
| CIE-LCH | lch(26.31, 43.13, 4.27°) |
| OKLab | oklab(38.19% 0.1318 0.0087) |
| OKLCH | oklch(38.19% 0.132 3.8) |
| XYZ | xyz(8.7043, 4.8517, 4.6149) |
| Luminance | 0.0485 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.75
Merlot
#730039
ΔE00 2.94
Red Purple
#820747
ΔE00 4.07
Bordeaux
#7B002C
ΔE00 4.79
Red Wine
#8C0034
ΔE00 5.72
Mulberry
#920A4E
ΔE00 5.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77173B #177753
analogous
#77176B #77173B #772317
triadic
#77173B #3B7717 #173B77
tetradic
#77173B #6B7717 #177753 #231777
square
#77173B #6B7717 #177753 #231777
split-complementary
#77173B #177723 #176B77
monochromatic
#1A050D #440D22 #77173B #AA2154 #D7316F
Accessibility & contrast
On white
10.66
#77173B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#77173B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77173B
10.66:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77173B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77173B | 1.00 | 10.66 | 1.97 | 10.66 |
| #FFFFFF | 10.66 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.66 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F323C
Deuteranopia (green-blind)
#484539
Tritanopia (blue-blind)
#820027
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #77173b; /* rgb */ color: rgb(119, 23, 59); /* oklch */ color: oklch(38.2% 0.132 3.8);
Tailwind
colors: {
custom: {
50: '#a35f70',
500: '#77173b',
950: '#000000',
},
}SCSS
$custom: #77173b; $custom-light: #a35f70; $custom-dark: #000000;
JSON
{
"hex": "#77173b",
"rgb": {
"r": 119,
"g": 23,
"b": 59
},
"hsl": {
"h": 337.5,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.38193,
"c": 0.13203,
"h": 3.8
},
"luminance": 0.0485
}Semantic roles & 50–950 ramp
primary
#77173B
secondary
#3EAC83
accent
#EAAA3D
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A