#771731#771731

#771731 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.130 H 10.7°. Best body text is #FFFFFF at 10.76:1 contrast (WCAG AA passes).

Color values

HEX	#771731
RGB	rgb(119, 23, 49)
HSL	hsl(344, 68%, 28%)
HSV	hsv(344, 81%, 47%)
CMYK	cmyk(0%, 80.7%, 58.8%, 53.3%)
CIE-LAB	lab(26.03, 42.15, 9.63)
CIE-LCH	lch(26.03, 43.24, 12.87°)
OKLab	oklab(37.9% 0.1277 0.0242)
OKLCH	oklch(37.9% 0.13 10.7)
XYZ	xyz(8.4694, 4.7577, 3.3775)
Luminance	0.0476 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771731 #17775D

analogous

#771761 #771731 #772D17

triadic

#771731 #317717 #173177

tetradic

#771731 #617717 #17775D #2D1777

square

#771731 #617717 #17775D #2D1777

split-complementary

#771731 #17772D #176177

monochromatic

#1A050B #440D1C #771731 #AA2146 #D7315E

Accessibility & contrast

On white

10.76

#771731 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#771731 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771731

10.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771731	#FFFFFF	#000000	##FFFFFF
##771731	1.00	10.76	1.95	10.76
#FFFFFF	10.76	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#313131

Deuteranopia (green-blind)

#4A452F

Tritanopia (blue-blind)

#830022

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #771731;
/* rgb */ color: rgb(119, 23, 49);
/* oklch */ color: oklch(37.9% 0.130 10.7);

Tailwind

colors: {
  custom: {
    50: '#a45e68',
    500: '#771731',
    950: '#000000',
  },
}

SCSS

$custom: #771731;
$custom-light: #a45e68;
$custom-dark: #000000;

JSON

{
  "hex": "#771731",
  "rgb": {
    "r": 119,
    "g": 23,
    "b": 49
  },
  "hsl": {
    "h": 343.75,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37901,
    "c": 0.12997,
    "h": 10.7
  },
  "luminance": 0.04756
}

Semantic roles & 50–950 ramp

primary

#771731

secondary

#3EAC8E

accent

#EABC3D

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771731

Body copy rendered with the generated semantic roles for this colour.

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