#771728#771728

#771728 is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.7% C 0.129 H 16.7°. Best body text is #FFFFFF at 10.84:1 contrast (WCAG AA passes).

Color values

HEX	#771728
RGB	rgb(119, 23, 40)
HSL	hsl(349, 68%, 28%)
HSV	hsv(349, 81%, 47%)
CMYK	cmyk(0%, 80.7%, 66.4%, 53.3%)
CIE-LAB	lab(25.83, 41.51, 15.47)
CIE-LCH	lch(25.83, 44.29, 20.43°)
OKLab	oklab(37.69% 0.1239 0.0372)
OKLCH	oklch(37.69% 0.129 16.7)
XYZ	xyz(8.2980, 4.6892, 2.4752)
Luminance	0.0469 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771728 #177766

analogous

#771758 #771728 #773617

triadic

#771728 #287717 #172877

tetradic

#771728 #587717 #177766 #361777

square

#771728 #587717 #177766 #361777

split-complementary

#771728 #177736 #175877

monochromatic

#1A0509 #440D17 #771728 #AA2139 #D7314F

Accessibility & contrast

On white

10.84

#771728 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#771728 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771728

10.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771728	#FFFFFF	#000000	##FFFFFF
##771728	1.00	10.84	1.94	10.84
#FFFFFF	10.84	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333028

Deuteranopia (green-blind)

#4B4425

Tritanopia (blue-blind)

#83001E

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #771728;
/* rgb */ color: rgb(119, 23, 40);
/* oklch */ color: oklch(37.7% 0.129 16.7);

Tailwind

colors: {
  custom: {
    50: '#a55e61',
    500: '#771728',
    950: '#000000',
  },
}

SCSS

$custom: #771728;
$custom-light: #a55e61;
$custom-dark: #000000;

JSON

{
  "hex": "#771728",
  "rgb": {
    "r": 119,
    "g": 23,
    "b": 40
  },
  "hsl": {
    "h": 349.375,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37685,
    "c": 0.12934,
    "h": 16.7
  },
  "luminance": 0.04688
}

Semantic roles & 50–950 ramp

primary

#771728

secondary

#3EAC99

accent

#EACC3D

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #771728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →