#771727#771727

#771727 is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.7% C 0.129 H 17.4°. Best body text is #FFFFFF at 10.85:1 contrast (WCAG AA passes).

Color values

HEX	#771727
RGB	rgb(119, 23, 39)
HSL	hsl(350, 68%, 28%)
HSV	hsv(350, 81%, 47%)
CMYK	cmyk(0%, 80.7%, 67.2%, 53.3%)
CIE-LAB	lab(25.81, 41.44, 16.11)
CIE-LCH	lch(25.81, 44.47, 21.25°)
OKLab	oklab(37.66% 0.1234 0.0386)
OKLCH	oklch(37.66% 0.129 17.4)
XYZ	xyz(8.2812, 4.6825, 2.3868)
Luminance	0.0468 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771727 #177767

analogous

#771757 #771727 #773717

triadic

#771727 #277717 #172777

tetradic

#771727 #577717 #177767 #371777

square

#771727 #577717 #177767 #371777

split-complementary

#771727 #177737 #175777

monochromatic

#1A0508 #440D16 #771727 #AA2138 #D7314D

Accessibility & contrast

On white

10.85

#771727 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#771727 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771727

10.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771727	#FFFFFF	#000000	##FFFFFF
##771727	1.00	10.85	1.94	10.85
#FFFFFF	10.85	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#333027

Deuteranopia (green-blind)

#4B4424

Tritanopia (blue-blind)

#83001E

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #771727;
/* rgb */ color: rgb(119, 23, 39);
/* oklch */ color: oklch(37.7% 0.129 17.4);

Tailwind

colors: {
  custom: {
    50: '#a55e60',
    500: '#771727',
    950: '#000000',
  },
}

SCSS

$custom: #771727;
$custom-light: #a55e60;
$custom-dark: #000000;

JSON

{
  "hex": "#771727",
  "rgb": {
    "r": 119,
    "g": 23,
    "b": 39
  },
  "hsl": {
    "h": 350,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37664,
    "c": 0.12933,
    "h": 17.4
  },
  "luminance": 0.04681
}

Semantic roles & 50–950 ramp

primary

#771727

secondary

#3EAC9A

accent

#EACE3D

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100505

muted

#7F7979

Preview Lab

Preview with #771727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →