#771718#771718
#771718 is a dark, vivid red. Relative luminance 0.046; OKLCH L 37.4% C 0.130 H 25.8°. Best body text is #FFFFFF at 10.94:1 contrast (WCAG AA passes).
Color values
| HEX | #771718 |
|---|---|
| RGB | rgb(119, 23, 24) |
| HSL | hsl(359, 68%, 28%) |
| HSV | hsv(359, 81%, 47%) |
| CMYK | cmyk(0%, 80.7%, 79.8%, 53.3%) |
| CIE-LAB | lab(25.57, 40.67, 25.65) |
| CIE-LCH | lch(25.57, 48.08, 32.24°) |
| OKLab | oklab(37.41% 0.1174 0.0568) |
| OKLCH | oklch(37.41% 0.13 25.8) |
| XYZ | xyz(8.0800, 4.6020, 1.3268) |
| Luminance | 0.0460 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.33
Blood
#770001
ΔE00 4.34
Rosewood
#65000B
ΔE00 4.55
Crimson (survey)
#8C000F
ΔE00 4.79
Burgundy
#800020
ΔE00 4.97
Maroon
#800000
ΔE00 5.25
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#771718 #177776
analogous
#771748 #771718 #774617
triadic
#771718 #187717 #171877
tetradic
#771718 #487717 #177776 #461777
square
#771718 #487717 #177776 #461777
split-complementary
#771718 #177746 #174877
monochromatic
#1A0505 #440D0E #771718 #AA2122 #D73133
Accessibility & contrast
On white
10.94
#771718 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.92
#771718 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #771718
10.94:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##771718 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##771718 | 1.00 | 10.94 | 1.92 | 10.94 |
| #FFFFFF | 10.94 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.92 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.94 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#352F17
Deuteranopia (green-blind)
#4C4414
Tritanopia (blue-blind)
#840019
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #771718; /* rgb */ color: rgb(119, 23, 24); /* oklch */ color: oklch(37.4% 0.130 25.8);
Tailwind
colors: {
custom: {
50: '#a65e55',
500: '#771718',
950: '#000000',
},
}SCSS
$custom: #771718; $custom-light: #a65e55; $custom-dark: #000000;
JSON
{
"hex": "#771718",
"rgb": {
"r": 119,
"g": 23,
"b": 24
},
"hsl": {
"h": 359.375,
"s": 67.606,
"l": 27.843
},
"oklch": {
"l": 0.37408,
"c": 0.13043,
"h": 25.8
},
"luminance": 0.04601
}Semantic roles & 50–950 ramp
primary
#771718
secondary
#3EACAB
accent
#EAE93D
background
#FBF5F4
surface
#F6E9E8
border
#D0C5C4
text
#110503
muted
#807978