#771714#771714

#771714 is a dark, vivid red. Relative luminance 0.046; OKLCH L 37.4% C 0.131 H 27.6°. Best body text is #FFFFFF at 10.95:1 contrast (WCAG AA passes).

Color values

HEX	#771714
RGB	rgb(119, 23, 20)
HSL	hsl(2, 71%, 27%)
HSV	hsv(2, 83%, 47%)
CMYK	cmyk(0%, 80.7%, 83.2%, 53.3%)
CIE-LAB	lab(25.52, 40.52, 28.05)
CIE-LCH	lch(25.52, 49.28, 34.69°)
OKLab	oklab(37.36% 0.1161 0.0607)
OKLCH	oklch(37.36% 0.131 27.6)
XYZ	xyz(8.0414, 4.5865, 1.1236)
Luminance	0.0459 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771714 #147477

analogous

#771443 #771714 #774814

triadic

#771714 #147717 #171477

tetradic

#771714 #437714 #147477 #481477

square

#771714 #437714 #147477 #481477

split-complementary

#771714 #147748 #144377

monochromatic

#1A0504 #430D0B #771714 #AB211D #DB302A

Accessibility & contrast

On white

10.95

#771714 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.92

#771714 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771714

10.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771714	#FFFFFF	#000000	##FFFFFF
##771714	1.00	10.95	1.92	10.95
#FFFFFF	10.95	1.00	21.00	1.00
#000000	1.92	21.00	1.00	21.00
##FFFFFF	10.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#352F12

Deuteranopia (green-blind)

#4D440F

Tritanopia (blue-blind)

#840018

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #771714;
/* rgb */ color: rgb(119, 23, 20);
/* oklch */ color: oklch(37.4% 0.131 27.6);

Tailwind

colors: {
  custom: {
    50: '#a65e52',
    500: '#771714',
    950: '#000000',
  },
}

SCSS

$custom: #771714;
$custom-light: #a65e52;
$custom-dark: #000000;

JSON

{
  "hex": "#771714",
  "rgb": {
    "r": 119,
    "g": 23,
    "b": 20
  },
  "hsl": {
    "h": 1.818,
    "s": 71.223,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37358,
    "c": 0.13096,
    "h": 27.6
  },
  "luminance": 0.04585
}

Semantic roles & 50–950 ramp

primary

#771714

secondary

#3AA9AD

accent

#E9EE3A

background

#FBF5F4

surface

#F6E9E7

border

#D0C5C3

text

#110502

muted

#807978

Preview Lab

Preview with #771714

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →