#771673#771673

#771673 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.8% C 0.166 H 330.0°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).

Color values

HEX	#771673
RGB	rgb(119, 22, 115)
HSL	hsl(302, 69%, 28%)
HSV	hsv(302, 82%, 47%)
CMYK	cmyk(0%, 81.5%, 3.4%, 53.3%)
CIE-LAB	lab(28.73, 50.77, -30.03)
CIE-LCH	lch(28.73, 58.99, 329.40°)
OKLab	oklab(40.77% 0.1437 -0.083)
OKLCH	oklch(40.77% 0.166 330)
XYZ	xyz(10.9891, 5.7344, 16.7444)
Luminance	0.0573 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771673 #16771A

analogous

#4A1677 #771673 #771643

triadic

#771673 #737716 #167377

tetradic

#771673 #774A16 #16771A #164377

square

#771673 #774A16 #16771A #164377

split-complementary

#771673 #437716 #16774A

monochromatic

#1A0519 #430C41 #771673 #AB20A5 #D92FD2

Accessibility & contrast

On white

9.78

#771673 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#771673 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771673

9.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771673	#FFFFFF	#000000	##FFFFFF
##771673	1.00	9.78	2.15	9.78
#FFFFFF	9.78	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#053B75

Deuteranopia (green-blind)

#354871

Tritanopia (blue-blind)

#7C2544

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771673;
/* rgb */ color: rgb(119, 22, 115);
/* oklch */ color: oklch(40.8% 0.166 330.0);

Tailwind

colors: {
  custom: {
    50: '#a2619c',
    500: '#771673',
    950: '#000000',
  },
}

SCSS

$custom: #771673;
$custom-light: #a2619c;
$custom-dark: #000000;

JSON

{
  "hex": "#771673",
  "rgb": {
    "r": 119,
    "g": 22,
    "b": 115
  },
  "hsl": {
    "h": 302.474,
    "s": 68.794,
    "l": 27.647
  },
  "oklch": {
    "l": 0.4077,
    "c": 0.16599,
    "h": 330
  },
  "luminance": 0.05734
}

Semantic roles & 50–950 ramp

primary

#771673

secondary

#3CAC41

accent

#EC433C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #771673

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →