#771477#771477

#771477 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.171 H 328.2°. Best body text is #FFFFFF at 9.76:1 contrast (WCAG AA passes).

Color values

HEX	#771477
RGB	rgb(119, 20, 119)
HSL	hsl(300, 71%, 27%)
HSV	hsv(300, 83%, 47%)
CMYK	cmyk(0%, 83.2%, 0%, 53.3%)
CIE-LAB	lab(28.79, 52.00, -32.49)
CIE-LCH	lch(28.79, 61.31, 328.00°)
OKLab	oklab(40.89% 0.1452 -0.0902)
OKLCH	oklch(40.89% 0.171 328.2)
XYZ	xyz(11.1875, 5.7550, 17.9708)
Luminance	0.0575 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771477 #147714

analogous

#461477 #771477 #771446

triadic

#771477 #777714 #147777

tetradic

#771477 #774614 #147714 #144677

square

#771477 #774614 #147714 #144677

split-complementary

#771477 #467714 #147746

monochromatic

#1A041A #430B43 #771477 #AB1DAB #DB2ADB

Accessibility & contrast

On white

9.76

#771477 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#771477 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771477

9.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771477	#FFFFFF	#000000	##FFFFFF
##771477	1.00	9.76	2.15	9.76
#FFFFFF	9.76	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#324875

Tritanopia (blue-blind)

#7B2646

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #771477;
/* rgb */ color: rgb(119, 20, 119);
/* oklch */ color: oklch(40.9% 0.171 328.2);

Tailwind

colors: {
  custom: {
    50: '#a2609f',
    500: '#771477',
    950: '#000000',
  },
}

SCSS

$custom: #771477;
$custom-light: #a2609f;
$custom-dark: #000000;

JSON

{
  "hex": "#771477",
  "rgb": {
    "r": 119,
    "g": 20,
    "b": 119
  },
  "hsl": {
    "h": 300,
    "s": 71.223,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40887,
    "c": 0.17091,
    "h": 328.2
  },
  "luminance": 0.05754
}

Semantic roles & 50–950 ramp

primary

#771477

secondary

#3AAD3A

accent

#EE3A3A

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #771477

Body copy rendered with the generated semantic roles for this colour.

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