#771474#771474

#771474 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.169 H 329.5°. Best body text is #FFFFFF at 9.83:1 contrast (WCAG AA passes).

Color values

HEX	#771474
RGB	rgb(119, 20, 116)
HSL	hsl(302, 71%, 27%)
HSV	hsv(302, 83%, 47%)
CMYK	cmyk(0%, 83.2%, 2.5%, 53.3%)
CIE-LAB	lab(28.60, 51.49, -30.87)
CIE-LCH	lch(28.60, 60.04, 329.05°)
OKLab	oklab(40.7% 0.1453 -0.0855)
OKLCH	oklch(40.7% 0.169 329.5)
XYZ	xyz(11.0102, 5.6841, 17.0369)
Luminance	0.0568 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771474 #147717

analogous

#481477 #771474 #771443

triadic

#771474 #747714 #147477

tetradic

#771474 #774814 #147717 #144377

square

#771474 #774814 #147717 #144377

split-complementary

#771474 #437714 #147748

monochromatic

#1A041A #430B41 #771474 #AB1DA7 #DB2AD6

Accessibility & contrast

On white

9.83

#771474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#771474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771474

9.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771474	#FFFFFF	#000000	##FFFFFF
##771474	1.00	9.83	2.14	9.83
#FFFFFF	9.83	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#344872

Tritanopia (blue-blind)

#7C2445

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #771474;
/* rgb */ color: rgb(119, 20, 116);
/* oklch */ color: oklch(40.7% 0.169 329.5);

Tailwind

colors: {
  custom: {
    50: '#a2609c',
    500: '#771474',
    950: '#000000',
  },
}

SCSS

$custom: #771474;
$custom-light: #a2609c;
$custom-dark: #000000;

JSON

{
  "hex": "#771474",
  "rgb": {
    "r": 119,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 301.818,
    "s": 71.223,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40696,
    "c": 0.16858,
    "h": 329.5
  },
  "luminance": 0.05683
}

Semantic roles & 50–950 ramp

primary

#771474

secondary

#3AAD3D

accent

#EE3F3A

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #771474

Body copy rendered with the generated semantic roles for this colour.

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