#77143B#77143B
#77143B is a dark, vivid pink. Relative luminance 0.047; OKLCH L 38.0% C 0.135 H 3.2°. Best body text is #FFFFFF at 10.78:1 contrast (WCAG AA passes).
Color values
| HEX | #77143B |
|---|---|
| RGB | rgb(119, 20, 59) |
| HSL | hsl(336, 71%, 27%) |
| HSV | hsv(336, 83%, 47%) |
| CMYK | cmyk(0%, 83.2%, 50.4%, 53.3%) |
| CIE-LAB | lab(25.98, 43.95, 2.74) |
| CIE-LCH | lch(25.98, 44.03, 3.57°) |
| OKLab | oklab(37.95% 0.1348 0.0075) |
| OKLCH | oklch(37.95% 0.135 3.2) |
| XYZ | xyz(8.6481, 4.7392, 4.5962) |
| Luminance | 0.0474 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 2.39
Merlot
#730039
ΔE00 2.47
Red Purple
#820747
ΔE00 3.75
Bordeaux
#7B002C
ΔE00 4.91
Mulberry
#920A4E
ΔE00 5.82
Red Wine
#8C0034
ΔE00 5.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77143B #147750
analogous
#77146C #77143B #771F14
triadic
#77143B #3B7714 #143B77
tetradic
#77143B #6C7714 #147750 #1F1477
square
#77143B #6C7714 #147750 #1F1477
split-complementary
#77143B #14771F #146C77
monochromatic
#1A040D #430B21 #77143B #AB1D55 #DB2A70
Accessibility & contrast
On white
10.78
#77143B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#77143B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77143B
10.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77143B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77143B | 1.00 | 10.78 | 1.95 | 10.78 |
| #FFFFFF | 10.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D313C
Deuteranopia (green-blind)
#474439
Tritanopia (blue-blind)
#820026
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #77143b; /* rgb */ color: rgb(119, 20, 59); /* oklch */ color: oklch(38.0% 0.135 3.2);
Tailwind
colors: {
custom: {
50: '#a35e70',
500: '#77143b',
950: '#000000',
},
}SCSS
$custom: #77143b; $custom-light: #a35e70; $custom-dark: #000000;
JSON
{
"hex": "#77143b",
"rgb": {
"r": 119,
"g": 20,
"b": 59
},
"hsl": {
"h": 336.364,
"s": 71.223,
"l": 27.255
},
"oklch": {
"l": 0.37951,
"c": 0.13497,
"h": 3.2
},
"luminance": 0.04738
}Semantic roles & 50–950 ramp
primary
#77143B
secondary
#3AAD80
accent
#EEA73A
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A