#771431#771431

#771431 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.7% C 0.133 H 10.0°. Best body text is #FFFFFF at 10.89:1 contrast (WCAG AA passes).

Color values

HEX	#771431
RGB	rgb(119, 20, 49)
HSL	hsl(342, 71%, 27%)
HSV	hsv(342, 83%, 47%)
CMYK	cmyk(0%, 83.2%, 58.8%, 53.3%)
CIE-LAB	lab(25.70, 43.09, 9.17)
CIE-LCH	lch(25.70, 44.06, 12.01°)
OKLab	oklab(37.65% 0.1308 0.0231)
OKLCH	oklch(37.65% 0.133 10)
XYZ	xyz(8.4131, 4.6452, 3.3588)
Luminance	0.0464 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771431 #14775A

analogous

#771463 #771431 #772814

triadic

#771431 #317714 #143177

tetradic

#771431 #637714 #14775A #281477

square

#771431 #637714 #14775A #281477

split-complementary

#771431 #147728 #146377

monochromatic

#1A040B #430B1B #771431 #AB1D47 #DB2A5E

Accessibility & contrast

On white

10.89

#771431 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#771431 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771431

10.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771431	#FFFFFF	#000000	##FFFFFF
##771431	1.00	10.89	1.93	10.89
#FFFFFF	10.89	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#303031

Deuteranopia (green-blind)

#49442F

Tritanopia (blue-blind)

#830021

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #771431;
/* rgb */ color: rgb(119, 20, 49);
/* oklch */ color: oklch(37.7% 0.133 10.0);

Tailwind

colors: {
  custom: {
    50: '#a45d68',
    500: '#771431',
    950: '#000000',
  },
}

SCSS

$custom: #771431;
$custom-light: #a45d68;
$custom-dark: #000000;

JSON

{
  "hex": "#771431",
  "rgb": {
    "r": 119,
    "g": 20,
    "b": 49
  },
  "hsl": {
    "h": 342.424,
    "s": 71.223,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37654,
    "c": 0.13277,
    "h": 10
  },
  "luminance": 0.04644
}

Semantic roles & 50–950 ramp

primary

#771431

secondary

#3AAD8B

accent

#EEB93A

background

#FAF5F6

surface

#F4E9EB

border

#CEC5C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →