#771430#771430

#771430 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.133 H 10.7°. Best body text is #FFFFFF at 10.90:1 contrast (WCAG AA passes).

Color values

HEX	#771430
RGB	rgb(119, 20, 48)
HSL	hsl(343, 71%, 27%)
HSV	hsv(343, 83%, 47%)
CMYK	cmyk(0%, 83.2%, 59.7%, 53.3%)
CIE-LAB	lab(25.67, 43.02, 9.82)
CIE-LCH	lch(25.67, 44.12, 12.86°)
OKLab	oklab(37.63% 0.1303 0.0246)
OKLCH	oklch(37.63% 0.133 10.7)
XYZ	xyz(8.3922, 4.6369, 3.2488)
Luminance	0.0464 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#771430 #14775B

analogous

#771462 #771430 #772914

triadic

#771430 #307714 #143077

tetradic

#771430 #627714 #14775B #291477

square

#771430 #627714 #14775B #291477

split-complementary

#771430 #147729 #146277

monochromatic

#1A040B #430B1B #771430 #AB1D45 #DB2A5C

Accessibility & contrast

On white

10.90

#771430 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#771430 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #771430

10.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##771430	#FFFFFF	#000000	##FFFFFF
##771430	1.00	10.90	1.93	10.90
#FFFFFF	10.90	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#303030

Deuteranopia (green-blind)

#49442D

Tritanopia (blue-blind)

#830020

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #771430;
/* rgb */ color: rgb(119, 20, 48);
/* oklch */ color: oklch(37.6% 0.133 10.7);

Tailwind

colors: {
  custom: {
    50: '#a45d68',
    500: '#771430',
    950: '#000000',
  },
}

SCSS

$custom: #771430;
$custom-light: #a45d68;
$custom-dark: #000000;

JSON

{
  "hex": "#771430",
  "rgb": {
    "r": 119,
    "g": 20,
    "b": 48
  },
  "hsl": {
    "h": 343.03,
    "s": 71.223,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37628,
    "c": 0.13263,
    "h": 10.7
  },
  "luminance": 0.04636
}

Semantic roles & 50–950 ramp

primary

#771430

secondary

#3AAD8C

accent

#EEBB3A

background

#FAF5F6

surface

#F4E9EB

border

#CEC5C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #771430

Body copy rendered with the generated semantic roles for this colour.

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