#7644BF#7644BF

#7644BF is a mid, vivid violet. Relative luminance 0.117; OKLCH L 51.0% C 0.184 H 298.3°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#7644BF
RGB	rgb(118, 68, 191)
HSL	hsl(264, 49%, 51%)
HSV	hsv(264, 64%, 75%)
CMYK	cmyk(38.2%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(40.81, 47.17, -56.91)
CIE-LCH	lch(40.81, 73.92, 309.65°)
OKLab	oklab(51.02% 0.0872 -0.1621)
OKLCH	oklch(51.02% 0.184 298.3)
XYZ	xyz(18.9399, 11.7471, 50.5497)
Luminance	0.1175 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

#533CC6

ΔE00 6.29

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7644BF #8DBF44

analogous

#444FBF #7644BF #B344BF

triadic

#7644BF #BF7644 #44BF76

tetradic

#7644BF #BF444F #8DBF44 #44BFB3

square

#7644BF #BF444F #8DBF44 #44BFB3

split-complementary

#7644BF #BFB344 #4FBF44

monochromatic

#3E2366 #5A3293 #7644BF #9772CF #B99FDE

Accessibility & contrast

On white

6.27

#7644BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#7644BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7644BF

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7644BF	#FFFFFF	#000000	##FFFFFF
##7644BF	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C3

Deuteranopia (green-blind)

#005FBC

Tritanopia (blue-blind)

#65607B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7644bf;
/* rgb */ color: rgb(118, 68, 191);
/* oklch */ color: oklch(51.0% 0.184 298.3);

Tailwind

colors: {
  custom: {
    50: '#a37bd3',
    500: '#7644bf',
    950: '#000000',
  },
}

SCSS

$custom: #7644bf;
$custom-light: #a37bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#7644bf",
  "rgb": {
    "r": 118,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 264.39,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.51019,
    "c": 0.18407,
    "h": 298.3
  },
  "luminance": 0.11747
}

Semantic roles & 50–950 ramp

primary

#7644BF

secondary

#B5CB94

accent

#D94FA1

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7644BF

Body copy rendered with the generated semantic roles for this colour.

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