#7644BB#7644BB

#7644BB is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.7% C 0.179 H 299.2°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#7644BB
RGB	rgb(118, 68, 187)
HSL	hsl(265, 47%, 50%)
HSV	hsv(265, 64%, 73%)
CMYK	cmyk(36.9%, 63.6%, 0%, 26.7%)
CIE-LAB	lab(40.53, 46.13, -55.03)
CIE-LCH	lch(40.53, 71.81, 309.98°)
OKLab	oklab(50.73% 0.0876 -0.1565)
OKLCH	oklch(50.73% 0.179 299.2)
XYZ	xyz(18.5058, 11.5735, 48.2630)
Luminance	0.1157 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7644BB #89BB44

analogous

#444DBB #7644BB #B244BB

triadic

#7644BB #BB7644 #44BB76

tetradic

#7644BB #BB444D #89BB44 #44BBB2

square

#7644BB #BB444D #89BB44 #44BBB2

split-complementary

#7644BB #BBB244 #4DBB44

monochromatic

#3D2361 #5A348E #7644BB #9771CB #B89EDC

Accessibility & contrast

On white

6.34

#7644BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7644BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7644BB

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7644BB	#FFFFFF	#000000	##FFFFFF
##7644BB	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FBF

Deuteranopia (green-blind)

#0A5EB8

Tritanopia (blue-blind)

#665E79

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7644bb;
/* rgb */ color: rgb(118, 68, 187);
/* oklch */ color: oklch(50.7% 0.179 299.2);

Tailwind

colors: {
  custom: {
    50: '#a27bd0',
    500: '#7644bb',
    950: '#000000',
  },
}

SCSS

$custom: #7644bb;
$custom-light: #a27bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#7644bb",
  "rgb": {
    "r": 118,
    "g": 68,
    "b": 187
  },
  "hsl": {
    "h": 265.21,
    "s": 46.667,
    "l": 50
  },
  "oklch": {
    "l": 0.50726,
    "c": 0.17937,
    "h": 299.2
  },
  "luminance": 0.11574
}

Semantic roles & 50–950 ramp

primary

#7644BB

secondary

#B2C893

accent

#D6519F

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7644BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →