#762540#762540
#762540 is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.6% C 0.115 H 3.5°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).
Color values
| HEX | #762540 |
|---|---|
| RGB | rgb(118, 37, 64) |
| HSL | hsl(340, 52%, 30%) |
| HSV | hsv(340, 69%, 46%) |
| CMYK | cmyk(0%, 68.6%, 45.8%, 53.7%) |
| CIE-LAB | lab(28.24, 37.72, 2.60) |
| CIE-LCH | lch(28.24, 37.81, 3.94°) |
| OKLab | oklab(39.63% 0.1152 0.0071) |
| OKLCH | oklch(39.63% 0.115 3.5) |
| XYZ | xyz(9.0589, 5.5460, 5.4429) |
| Luminance | 0.0554 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 4.60
Merlot
#730039
ΔE00 4.98
Red Purple
#820747
ΔE00 5.20
Wine
#722F37
ΔE00 5.76
Bordeaux
#7B002C
ΔE00 6.26
Mulberry
#920A4E
ΔE00 6.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#762540 #25765B
analogous
#762568 #762540 #763225
triadic
#762540 #407625 #254076
tetradic
#762540 #687625 #25765B #322576
square
#762540 #687625 #25765B #322576
split-complementary
#762540 #257632 #256876
monochromatic
#19080D #471627 #762540 #A53459 #C74E76
Accessibility & contrast
On white
9.96
#762540 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.11
#762540 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #762540
9.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##762540 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##762540 | 1.00 | 9.96 | 2.11 | 9.96 |
| #FFFFFF | 9.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#363941
Deuteranopia (green-blind)
#4B483E
Tritanopia (blue-blind)
#801A30
Achromatopsia (no color)
#434343
Design tokens & code
CSS
--color: #762540; /* rgb */ color: rgb(118, 37, 64); /* oklch */ color: oklch(39.6% 0.115 3.5);
Tailwind
colors: {
custom: {
50: '#a16574',
500: '#762540',
950: '#000000',
},
}SCSS
$custom: #762540; $custom-light: #a16574; $custom-dark: #000000;
JSON
{
"hex": "#762540",
"rgb": {
"r": 118,
"g": 37,
"b": 64
},
"hsl": {
"h": 340,
"s": 52.258,
"l": 30.392
},
"oklch": {
"l": 0.39631,
"c": 0.11544,
"h": 3.5
},
"luminance": 0.05545
}Semantic roles & 50–950 ramp
primary
#762540
secondary
#4EA98A
accent
#DCAC4C
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0608
muted
#7F7A7B