#761C4D#761C4D
#761C4D is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.1% C 0.133 H 351.7°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).
Color values
| HEX | #761C4D |
|---|---|
| RGB | rgb(118, 28, 77) |
| HSL | hsl(327, 62%, 29%) |
| HSV | hsv(327, 76%, 46%) |
| CMYK | cmyk(0%, 76.3%, 34.7%, 53.7%) |
| CIE-LAB | lab(27.35, 42.94, -7.39) |
| CIE-LCH | lch(27.35, 43.57, 350.23°) |
| OKLab | oklab(39.12% 0.1314 -0.0191) |
| OKLCH | oklch(39.12% 0.133 351.7) |
| XYZ | xyz(9.2266, 5.2190, 7.5412) |
| Luminance | 0.0522 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.36
Red Purple
#820747
ΔE00 3.69
Merlot
#730039
ΔE00 5.18
Wine (survey)
#80013F
ΔE00 5.19
Reddish Purple
#910951
ΔE00 5.42
Rich Purple
#720058
ΔE00 5.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#761C4D #1C7645
analogous
#721C76 #761C4D #761C20
triadic
#761C4D #4D761C #1C4D76
tetradic
#761C4D #76721C #1C7645 #1C2076
square
#761C4D #76721C #1C7645 #1C2076
split-complementary
#761C4D #20761C #1C7672
monochromatic
#190610 #45102D #761C4D #A7286D #D13C8D
Accessibility & contrast
On white
10.28
#761C4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#761C4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #761C4D
10.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##761C4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##761C4D | 1.00 | 10.28 | 2.04 | 10.28 |
| #FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B364E
Deuteranopia (green-blind)
#45464B
Tritanopia (blue-blind)
#7F1532
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #761c4d; /* rgb */ color: rgb(118, 28, 77); /* oklch */ color: oklch(39.1% 0.133 351.7);
Tailwind
colors: {
custom: {
50: '#a1617e',
500: '#761c4d',
950: '#000000',
},
}SCSS
$custom: #761c4d; $custom-light: #a1617e; $custom-dark: #000000;
JSON
{
"hex": "#761c4d",
"rgb": {
"r": 118,
"g": 28,
"b": 77
},
"hsl": {
"h": 327.333,
"s": 61.644,
"l": 28.627
},
"oklch": {
"l": 0.39124,
"c": 0.13281,
"h": 351.7
},
"luminance": 0.05218
}Semantic roles & 50–950 ramp
primary
#761C4D
secondary
#44AA72
accent
#E58D43
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F050A
muted
#7F7A7C