#754B40#754B40

#754B40 is a mid, moderate red. Relative luminance 0.092; OKLCH L 45.7% C 0.060 H 35.4°. Best body text is #FFFFFF at 7.40:1 contrast (WCAG AA passes).

Color values

HEX	#754B40
RGB	rgb(117, 75, 64)
HSL	hsl(12, 29%, 35%)
HSV	hsv(12, 45%, 46%)
CMYK	cmyk(0%, 35.9%, 45.3%, 54.1%)
CIE-LAB	lab(36.34, 16.42, 13.90)
CIE-LCH	lch(36.34, 21.51, 40.26°)
OKLab	oklab(45.74% 0.0493 0.035)
OKLCH	oklch(45.74% 0.06 35.4)
XYZ	xyz(10.7781, 9.1851, 6.0547)
Luminance	0.0918 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#754B40 #406A75

analogous

#75404F #754B40 #756540

triadic

#754B40 #40754B #4B4075

tetradic

#754B40 #4F7540 #406A75 #654075

square

#754B40 #4F7540 #406A75 #654075

split-complementary

#754B40 #407565 #404F75

monochromatic

#261815 #4D322A #754B40 #9D6456 #B68679

Accessibility & contrast

On white

7.40

#754B40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#754B40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #754B40

7.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##754B40	#FFFFFF	#000000	##FFFFFF
##754B40	1.00	7.40	2.84	7.40
#FFFFFF	7.40	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55503F

Deuteranopia (green-blind)

#5F5940

Tritanopia (blue-blind)

#7E4548

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #754b40;
/* rgb */ color: rgb(117, 75, 64);
/* oklch */ color: oklch(45.7% 0.060 35.4);

Tailwind

colors: {
  custom: {
    50: '#9f7d74',
    500: '#754b40',
    950: '#000000',
  },
}

SCSS

$custom: #754b40;
$custom-light: #9f7d74;
$custom-dark: #000000;

JSON

{
  "hex": "#754b40",
  "rgb": {
    "r": 117,
    "g": 75,
    "b": 64
  },
  "hsl": {
    "h": 12.453,
    "s": 29.282,
    "l": 35.49
  },
  "oklch": {
    "l": 0.45739,
    "c": 0.06041,
    "h": 35.4
  },
  "luminance": 0.09184
}

Semantic roles & 50–950 ramp

primary

#754B40

secondary

#7097A1

accent

#B1C662

background

#F9F7F7

surface

#F2EEED

border

#CCC9C8

text

#0F0908

muted

#7E7B7B

Preview Lab

Preview with #754B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →