#754A40#754A40

#754A40 is a mid, moderate red. Relative luminance 0.090; OKLCH L 45.5% C 0.061 H 33.7°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#754A40
RGB	rgb(117, 74, 64)
HSL	hsl(11, 29%, 35%)
HSV	hsv(11, 45%, 46%)
CMYK	cmyk(0%, 36.8%, 45.3%, 54.1%)
CIE-LAB	lab(36.08, 17.02, 13.55)
CIE-LCH	lch(36.08, 21.76, 38.53°)
OKLab	oklab(45.54% 0.0511 0.0341)
OKLCH	oklch(45.54% 0.061 33.7)
XYZ	xyz(10.7108, 9.0505, 6.0323)
Luminance	0.0905 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#754A40 #406B75

analogous

#754050 #754A40 #756440

triadic

#754A40 #40754A #4A4075

tetradic

#754A40 #507540 #406B75 #644075

square

#754A40 #507540 #406B75 #644075

split-complementary

#754A40 #407564 #405075

monochromatic

#261815 #4D312A #754A40 #9D6356 #B68579

Accessibility & contrast

On white

7.47

#754A40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#754A40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #754A40

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##754A40	#FFFFFF	#000000	##FFFFFF
##754A40	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#54503F

Deuteranopia (green-blind)

#5E5840

Tritanopia (blue-blind)

#7E4447

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #754a40;
/* rgb */ color: rgb(117, 74, 64);
/* oklch */ color: oklch(45.5% 0.061 33.7);

Tailwind

colors: {
  custom: {
    50: '#9f7d74',
    500: '#754a40',
    950: '#000000',
  },
}

SCSS

$custom: #754a40;
$custom-light: #9f7d74;
$custom-dark: #000000;

JSON

{
  "hex": "#754a40",
  "rgb": {
    "r": 117,
    "g": 74,
    "b": 64
  },
  "hsl": {
    "h": 11.321,
    "s": 29.282,
    "l": 35.49
  },
  "oklch": {
    "l": 0.45541,
    "c": 0.06145,
    "h": 33.7
  },
  "luminance": 0.0905
}

Semantic roles & 50–950 ramp

primary

#754A40

secondary

#7098A1

accent

#B3C662

background

#F9F7F7

surface

#F2EEED

border

#CCC9C8

text

#0F0908

muted

#7E7B7B

Preview Lab

Preview with #754A40

Body copy rendered with the generated semantic roles for this colour.

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