#7544BF#7544BF

#7544BF is a mid, vivid violet. Relative luminance 0.117; OKLCH L 50.9% C 0.184 H 297.8°. Best body text is #FFFFFF at 6.30:1 contrast (WCAG AA passes).

Color values

HEX	#7544BF
RGB	rgb(117, 68, 191)
HSL	hsl(264, 49%, 51%)
HSV	hsv(264, 64%, 75%)
CMYK	cmyk(38.7%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(40.70, 46.96, -57.10)
CIE-LCH	lch(40.70, 73.93, 309.43°)
OKLab	oklab(50.91% 0.0859 -0.1627)
OKLCH	oklch(50.91% 0.184 297.8)
XYZ	xyz(18.8048, 11.6775, 50.5433)
Luminance	0.1168 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7544BF #8EBF44

analogous

#4450BF #7544BF #B244BF

triadic

#7544BF #BF7544 #44BF75

tetradic

#7544BF #BF4450 #8EBF44 #44BFB2

square

#7544BF #BF4450 #8EBF44 #44BFB2

split-complementary

#7544BF #BFB244 #50BF44

monochromatic

#3D2366 #593293 #7544BF #9772CF #B89FDE

Accessibility & contrast

On white

6.30

#7544BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.34

#7544BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7544BF

6.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7544BF	#FFFFFF	#000000	##FFFFFF
##7544BF	1.00	6.30	3.34	6.30
#FFFFFF	6.30	1.00	21.00	1.00
#000000	3.34	21.00	1.00	21.00
##FFFFFF	6.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C3

Deuteranopia (green-blind)

#005FBC

Tritanopia (blue-blind)

#63607B

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #7544bf;
/* rgb */ color: rgb(117, 68, 191);
/* oklch */ color: oklch(50.9% 0.184 297.8);

Tailwind

colors: {
  custom: {
    50: '#a27bd3',
    500: '#7544bf',
    950: '#000000',
  },
}

SCSS

$custom: #7544bf;
$custom-light: #a27bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#7544bf",
  "rgb": {
    "r": 117,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 263.902,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.50912,
    "c": 0.18394,
    "h": 297.8
  },
  "luminance": 0.11678
}

Semantic roles & 50–950 ramp

primary

#7544BF

secondary

#B5CB94

accent

#D94FA2

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7544BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →