#7544BC#7544BC

#7544BC is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.7% C 0.180 H 298.5°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#7544BC
RGB	rgb(117, 68, 188)
HSL	hsl(265, 47%, 50%)
HSV	hsv(265, 64%, 74%)
CMYK	cmyk(37.8%, 63.8%, 0%, 26.3%)
CIE-LAB	lab(40.49, 46.18, -55.69)
CIE-LCH	lch(40.49, 72.34, 309.66°)
OKLab	oklab(50.69% 0.0861 -0.1585)
OKLCH	oklch(50.69% 0.18 298.5)
XYZ	xyz(18.4781, 11.5468, 48.8224)
Luminance	0.1155 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7544BC #8BBC44

analogous

#444FBC #7544BC #B144BC

triadic

#7544BC #BC7544 #44BC75

tetradic

#7544BC #BC444F #8BBC44 #44BCB1

square

#7544BC #BC444F #8BBC44 #44BCB1

split-complementary

#7544BC #BCB144 #4FBC44

monochromatic

#3D2362 #59338F #7544BC #9671CC #B89EDC

Accessibility & contrast

On white

6.35

#7544BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#7544BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7544BC

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7544BC	#FFFFFF	#000000	##FFFFFF
##7544BC	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0060C0

Deuteranopia (green-blind)

#015EB9

Tritanopia (blue-blind)

#655F7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7544bc;
/* rgb */ color: rgb(117, 68, 188);
/* oklch */ color: oklch(50.7% 0.180 298.5);

Tailwind

colors: {
  custom: {
    50: '#a27bd1',
    500: '#7544bc',
    950: '#000000',
  },
}

SCSS

$custom: #7544bc;
$custom-light: #a27bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#7544bc",
  "rgb": {
    "r": 117,
    "g": 68,
    "b": 188
  },
  "hsl": {
    "h": 264.5,
    "s": 47.244,
    "l": 50.196
  },
  "oklch": {
    "l": 0.50691,
    "c": 0.1804,
    "h": 298.5
  },
  "luminance": 0.11547
}

Semantic roles & 50–950 ramp

primary

#7544BC

secondary

#B3C993

accent

#D751A0

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7544BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →