#7540BB#7540BB

#7540BB is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.1% C 0.185 H 299.4°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#7540BB
RGB	rgb(117, 64, 187)
HSL	hsl(266, 49%, 49%)
HSV	hsv(266, 66%, 73%)
CMYK	cmyk(37.4%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(39.64, 48.02, -56.47)
CIE-LCH	lch(39.64, 74.13, 310.38°)
OKLab	oklab(50.06% 0.0907 -0.1608)
OKLCH	oklch(50.06% 0.185 299.4)
XYZ	xyz(18.1369, 11.0364, 48.1788)
Luminance	0.1104 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7540BB #86BB40

analogous

#4048BB #7540BB #B340BB

triadic

#7540BB #BB7540 #40BB75

tetradic

#7540BB #BB4048 #86BB40 #40BBB3

square

#7540BB #BB4048 #86BB40 #40BBB3

split-complementary

#7540BB #BBB340 #48BB40

monochromatic

#3C2160 #58308D #7540BB #956CCD #B699DC

Accessibility & contrast

On white

6.55

#7540BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#7540BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7540BB

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7540BB	#FFFFFF	#000000	##FFFFFF
##7540BB	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBF

Deuteranopia (green-blind)

#005CB8

Tritanopia (blue-blind)

#655C78

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7540bb;
/* rgb */ color: rgb(117, 64, 187);
/* oklch */ color: oklch(50.1% 0.185 299.4);

Tailwind

colors: {
  custom: {
    50: '#a278d0',
    500: '#7540bb',
    950: '#000000',
  },
}

SCSS

$custom: #7540bb;
$custom-light: #a278d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7540bb",
  "rgb": {
    "r": 117,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 265.854,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.50059,
    "c": 0.18463,
    "h": 299.4
  },
  "luminance": 0.11037
}

Semantic roles & 50–950 ramp

primary

#7540BB

secondary

#AFC88F

accent

#D94F9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7540BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →