#7540BA#7540BA

#7540BA is a mid, vivid violet. Relative luminance 0.110; OKLCH L 50.0% C 0.183 H 299.7°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#7540BA
RGB	rgb(117, 64, 186)
HSL	hsl(266, 49%, 49%)
HSV	hsv(266, 66%, 73%)
CMYK	cmyk(37.1%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(39.57, 47.77, -56.00)
CIE-LCH	lch(39.57, 73.60, 310.46°)
OKLab	oklab(49.99% 0.0908 -0.1594)
OKLCH	oklch(49.99% 0.183 299.7)
XYZ	xyz(18.0303, 10.9937, 47.6169)
Luminance	0.1099 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Blue With A Hint Of Purple

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7540BA #85BA40

analogous

#4048BA #7540BA #B240BA

triadic

#7540BA #BA7540 #40BA75

tetradic

#7540BA #BA4048 #85BA40 #40BAB2

square

#7540BA #BA4048 #85BA40 #40BAB2

split-complementary

#7540BA #BAB240 #48BA40

monochromatic

#3C215F #58308C #7540BA #956BCC #B699DC

Accessibility & contrast

On white

6.56

#7540BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#7540BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7540BA

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7540BA	#FFFFFF	#000000	##FFFFFF
##7540BA	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DBE

Deuteranopia (green-blind)

#005CB7

Tritanopia (blue-blind)

#665C77

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7540ba;
/* rgb */ color: rgb(117, 64, 186);
/* oklch */ color: oklch(50.0% 0.183 299.7);

Tailwind

colors: {
  custom: {
    50: '#a278d0',
    500: '#7540ba',
    950: '#000000',
  },
}

SCSS

$custom: #7540ba;
$custom-light: #a278d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7540ba",
  "rgb": {
    "r": 117,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 266.066,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.49985,
    "c": 0.18348,
    "h": 299.7
  },
  "luminance": 0.10994
}

Semantic roles & 50–950 ramp

primary

#7540BA

secondary

#AFC88E

accent

#D84F9D

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#0F0914

muted

#7F7B82

Preview Lab

Preview with #7540BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →