#7540AE#7540AE

#7540AE is a mid, vivid violet. Relative luminance 0.105; OKLCH L 49.1% C 0.170 H 302.8°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).

Color values

HEX	#7540AE
RGB	rgb(117, 64, 174)
HSL	hsl(269, 46%, 47%)
HSV	hsv(269, 63%, 68%)
CMYK	cmyk(32.8%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(38.73, 44.73, -50.26)
CIE-LCH	lch(38.73, 67.28, 311.66°)
OKLab	oklab(49.11% 0.0918 -0.1426)
OKLCH	oklch(49.11% 0.17 302.8)
XYZ	xyz(16.8077, 10.5047, 41.1783)
Luminance	0.1051 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7540AE #79AE40

analogous

#4042AE #7540AE #AC40AE

triadic

#7540AE #AE7540 #40AE75

tetradic

#7540AE #AE4042 #79AE40 #40AEAC

square

#7540AE #AE4042 #79AE40 #40AEAC

split-complementary

#7540AE #AEAC40 #42AE40

monochromatic

#391F55 #573081 #7540AE #9465C6 #B392D7

Accessibility & contrast

On white

6.77

#7540AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#7540AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7540AE

6.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7540AE	#FFFFFF	#000000	##FFFFFF
##7540AE	1.00	6.77	3.10	6.77
#FFFFFF	6.77	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB1

Deuteranopia (green-blind)

#1E5BAC

Tritanopia (blue-blind)

#6A5771

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7540ae;
/* rgb */ color: rgb(117, 64, 174);
/* oklch */ color: oklch(49.1% 0.170 302.8);

Tailwind

colors: {
  custom: {
    50: '#a178c7',
    500: '#7540ae',
    950: '#000000',
  },
}

SCSS

$custom: #7540ae;
$custom-light: #a178c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7540ae",
  "rgb": {
    "r": 117,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 268.909,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49115,
    "c": 0.16958,
    "h": 302.8
  },
  "luminance": 0.10505
}

Semantic roles & 50–950 ramp

primary

#7540AE

secondary

#A6C288

accent

#D65296

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7540AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →