#7540AC#7540AC

#7540AC is a mid, vivid violet. Relative luminance 0.104; OKLCH L 49.0% C 0.167 H 303.4°. Best body text is #FFFFFF at 6.81:1 contrast (WCAG AA passes).

Color values

HEX	#7540AC
RGB	rgb(117, 64, 172)
HSL	hsl(269, 46%, 46%)
HSV	hsv(269, 63%, 67%)
CMYK	cmyk(32%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(38.60, 44.23, -49.29)
CIE-LCH	lch(38.60, 66.23, 311.90°)
OKLab	oklab(48.97% 0.092 -0.1397)
OKLCH	oklch(48.97% 0.167 303.4)
XYZ	xyz(16.6142, 10.4273, 40.1591)
Luminance	0.1043 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7540AC #77AC40

analogous

#4041AC #7540AC #AB40AC

triadic

#7540AC #AC7540 #40AC75

tetradic

#7540AC #AC4041 #77AC40 #40ACAB

square

#7540AC #AC4041 #77AC40 #40ACAB

split-complementary

#7540AC #ACAB40 #41AC40

monochromatic

#381F53 #572F7F #7540AC #9464C5 #B391D6

Accessibility & contrast

On white

6.81

#7540AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.09

#7540AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7540AC

6.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7540AC	#FFFFFF	#000000	##FFFFFF
##7540AC	1.00	6.81	3.09	6.81
#FFFFFF	6.81	1.00	21.00	1.00
#000000	3.09	21.00	1.00	21.00
##FFFFFF	6.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAF

Deuteranopia (green-blind)

#215BAA

Tritanopia (blue-blind)

#6B5770

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #7540ac;
/* rgb */ color: rgb(117, 64, 172);
/* oklch */ color: oklch(49.0% 0.167 303.4);

Tailwind

colors: {
  custom: {
    50: '#a178c5',
    500: '#7540ac',
    950: '#000000',
  },
}

SCSS

$custom: #7540ac;
$custom-light: #a178c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7540ac",
  "rgb": {
    "r": 117,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 269.444,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48974,
    "c": 0.16725,
    "h": 303.4
  },
  "luminance": 0.10427
}

Semantic roles & 50–950 ramp

primary

#7540AC

secondary

#A4C187

accent

#D55295

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7540AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →