#7474AD#7474AD

#7474AD is a mid, moderate blue. Relative luminance 0.192; OKLCH L 58.2% C 0.087 H 283.4°. Best body text is #000000 at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#7474AD
RGB	rgb(116, 116, 173)
HSL	hsl(240, 26%, 57%)
HSV	hsv(240, 33%, 68%)
CMYK	cmyk(32.9%, 32.9%, 0%, 32.2%)
CIE-LAB	lab(50.94, 13.67, -30.32)
CIE-LCH	lch(50.94, 33.26, 294.26°)
OKLab	oklab(58.23% 0.0201 -0.0845)
OKLCH	oklch(58.23% 0.087 283.4)
XYZ	xyz(20.9886, 19.2203, 42.1311)
Luminance	0.1922 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7474AD #ADAD74

analogous

#7491AD #7474AD #9174AD

triadic

#7474AD #AD7474 #74AD74

tetradic

#7474AD #AD7491 #ADAD74 #74AD91

square

#7474AD #AD7491 #ADAD74 #74AD91

split-complementary

#7474AD #AD9174 #91AD74

monochromatic

#3E3E69 #55558F #7474AD #9A9AC4 #C1C1DA

Accessibility & contrast

On white

4.34

#7474AD on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.84

#7474AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #7474AD

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7474AD	#FFFFFF	#000000	##000000
##7474AD	1.00	4.34	4.84	4.84
#FFFFFF	4.34	1.00	21.00	21.00
#000000	4.84	21.00	1.00	1.00
##000000	4.84	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#637BAF

Deuteranopia (green-blind)

#6178AC

Tritanopia (blue-blind)

#657F89

Achromatopsia (no color)

#797979

Design tokens & code

CSS

--color: #7474ad;
/* rgb */ color: rgb(116, 116, 173);
/* oklch */ color: oklch(58.2% 0.087 283.4);

Tailwind

colors: {
  custom: {
    50: '#9e9cc5',
    500: '#7474ad',
    950: '#000000',
  },
}

SCSS

$custom: #7474ad;
$custom-light: #9e9cc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7474ad",
  "rgb": {
    "r": 116,
    "g": 116,
    "b": 173
  },
  "hsl": {
    "h": 240,
    "s": 25.792,
    "l": 56.667
  },
  "oklch": {
    "l": 0.58228,
    "c": 0.08681,
    "h": 283.4
  },
  "luminance": 0.19221
}

Semantic roles & 50–950 ramp

primary

#7474AD

secondary

#CACAB3

accent

#C266C2

background

#F9F9FC

surface

#F2F2F8

border

#CCCCD1

text

#0E0E13

muted

#7E7E82

Preview Lab

Preview with #7474AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →