#744FBF#744FBF

#744FBF is a mid, vivid violet. Relative luminance 0.131; OKLCH L 52.5% C 0.168 H 295.2°. Best body text is #FFFFFF at 5.81:1 contrast (WCAG AA passes).

Color values

HEX	#744FBF
RGB	rgb(116, 79, 191)
HSL	hsl(260, 47%, 53%)
HSV	hsv(260, 59%, 75%)
CMYK	cmyk(39.3%, 58.6%, 0%, 25.1%)
CIE-LAB	lab(42.86, 40.67, -53.61)
CIE-LCH	lch(42.86, 67.29, 307.19°)
OKLab	oklab(52.46% 0.0717 -0.1524)
OKLCH	oklch(52.46% 0.168 295.2)
XYZ	xyz(19.4000, 13.0662, 50.7800)
Luminance	0.1307 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744FBF #9ABF4F

analogous

#4F62BF #744FBF #AC4FBF

triadic

#744FBF #BF744F #4FBF74

tetradic

#744FBF #BF4F62 #9ABF4F #4FBFAC

square

#744FBF #BF4F62 #9ABF4F #4FBFAC

split-complementary

#744FBF #BFAC4F #62BF4F

monochromatic

#3E276C #583899 #744FBF #977CCF #BBA9E0

Accessibility & contrast

On white

5.81

#744FBF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.61

#744FBF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744FBF

5.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744FBF	#FFFFFF	#000000	##FFFFFF
##744FBF	1.00	5.81	3.61	5.81
#FFFFFF	5.81	1.00	21.00	1.00
#000000	3.61	21.00	1.00	21.00
##FFFFFF	5.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0766C3

Deuteranopia (green-blind)

#1E64BD

Tritanopia (blue-blind)

#61677F

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #744fbf;
/* rgb */ color: rgb(116, 79, 191);
/* oklch */ color: oklch(52.5% 0.168 295.2);

Tailwind

colors: {
  custom: {
    50: '#a182d3',
    500: '#744fbf',
    950: '#000000',
  },
}

SCSS

$custom: #744fbf;
$custom-light: #a182d3;
$custom-dark: #000000;

JSON

{
  "hex": "#744fbf",
  "rgb": {
    "r": 116,
    "g": 79,
    "b": 191
  },
  "hsl": {
    "h": 259.821,
    "s": 46.667,
    "l": 52.941
  },
  "oklch": {
    "l": 0.52462,
    "c": 0.16848,
    "h": 295.2
  },
  "luminance": 0.13067
}

Semantic roles & 50–950 ramp

primary

#744FBF

secondary

#BDCD9D

accent

#D651AA

background

#FAF8FD

surface

#F4EFFA

border

#CECAD3

text

#0F0A14

muted

#7F7C83

Preview Lab

Preview with #744FBF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →