#744FBB#744FBB

#744FBB is a mid, vivid violet. Relative luminance 0.129; OKLCH L 52.2% C 0.163 H 296.0°. Best body text is #FFFFFF at 5.87:1 contrast (WCAG AA passes).

Color values

HEX	#744FBB
RGB	rgb(116, 79, 187)
HSL	hsl(261, 44%, 52%)
HSV	hsv(261, 58%, 73%)
CMYK	cmyk(38%, 57.8%, 0%, 26.7%)
CIE-LAB	lab(42.60, 39.59, -51.70)
CIE-LCH	lch(42.60, 65.12, 307.44°)
OKLab	oklab(52.19% 0.0718 -0.1468)
OKLCH	oklch(52.19% 0.163 296)
XYZ	xyz(18.9658, 12.8925, 48.4933)
Luminance	0.1289 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744FBB #96BB4F

analogous

#4F60BB #744FBB #AA4FBB

triadic

#744FBB #BB744F #4FBB74

tetradic

#744FBB #BB4F60 #96BB4F #4FBBAA

square

#744FBB #BB4F60 #96BB4F #4FBBAA

split-complementary

#744FBB #BBAA4F #60BB4F

monochromatic

#3E2868 #583994 #744FBB #977BCC #BAA7DD

Accessibility & contrast

On white

5.87

#744FBB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.58

#744FBB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744FBB

5.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744FBB	#FFFFFF	#000000	##FFFFFF
##744FBB	1.00	5.87	3.58	5.87
#FFFFFF	5.87	1.00	21.00	1.00
#000000	3.58	21.00	1.00	21.00
##FFFFFF	5.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1465BF

Deuteranopia (green-blind)

#2563B9

Tritanopia (blue-blind)

#63667D

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #744fbb;
/* rgb */ color: rgb(116, 79, 187);
/* oklch */ color: oklch(52.2% 0.163 296.0);

Tailwind

colors: {
  custom: {
    50: '#a082d0',
    500: '#744fbb',
    950: '#000000',
  },
}

SCSS

$custom: #744fbb;
$custom-light: #a082d0;
$custom-dark: #000000;

JSON

{
  "hex": "#744fbb",
  "rgb": {
    "r": 116,
    "g": 79,
    "b": 187
  },
  "hsl": {
    "h": 260.556,
    "s": 44.262,
    "l": 52.157
  },
  "oklch": {
    "l": 0.52186,
    "c": 0.16343,
    "h": 296
  },
  "luminance": 0.12893
}

Semantic roles & 50–950 ramp

primary

#744FBB

secondary

#BACA9B

accent

#D454A8

background

#FAF8FC

surface

#F4EFF9

border

#CECAD2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #744FBB

Body copy rendered with the generated semantic roles for this colour.

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