#744FAC#744FAC

#744FAC is a mid, vivid violet. Relative luminance 0.123; OKLCH L 51.2% C 0.144 H 299.7°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX#744FAC
RGBrgb(116, 79, 172)
HSLhsl(264, 37%, 49%)
HSVhsv(264, 54%, 67%)
CMYKcmyk(32.6%, 54.1%, 0%, 32.5%)
CIE-LABlab(41.66, 35.59, -44.38)
CIE-LCHlch(41.66, 56.89, 308.73°)
OKLaboklab(51.19% 0.0714 -0.1254)
OKLCHoklch(51.19% 0.144 299.7)
XYZxyz(17.4431, 12.2834, 40.4737)
Luminance0.1228 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744FAC #87AC4F
analogous
#4F59AC #744FAC #A34FAC
triadic
#744FAC #AC744F #4FAC74
tetradic
#744FAC #AC4F59 #87AC4F #4FACA3
square
#744FAC #AC4F59 #87AC4F #4FACA3
split-complementary
#744FAC #ACA34F #59AC4F
monochromatic
#3B2858 #583C82 #744FAC #9577C1 #B6A1D4

Accessibility & contrast

On white

6.07
#744FAC on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.46
#744FAC on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744FAC
6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744FAC#FFFFFF#000000##FFFFFF
##744FAC1.006.073.466.07
#FFFFFF6.071.0021.001.00
#0000003.4621.001.0021.00
##FFFFFF6.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2B62AF
Deuteranopia (green-blind)
#3662AA
Tritanopia (blue-blind)
#686176
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #744fac;
/* rgb */ color: rgb(116, 79, 172);
/* oklch */ color: oklch(51.2% 0.144 299.7);
Tailwind
colors: {
  custom: {
    50: '#9f81c5',
    500: '#744fac',
    950: '#000000',
  },
}
SCSS
$custom: #744fac;
$custom-light: #9f81c5;
$custom-dark: #000000;
JSON
{
  "hex": "#744fac",
  "rgb": {
    "r": 116,
    "g": 79,
    "b": 172
  },
  "hsl": {
    "h": 263.871,
    "s": 37.052,
    "l": 49.216
  },
  "oklch": {
    "l": 0.51194,
    "c": 0.14427,
    "h": 299.7
  },
  "luminance": 0.12284
}

Semantic roles & 50–950 ramp

primary
#744FAC
secondary
#B0C196
accent
#CD5BA0
background
#FAF8FC
surface
#F3EFF8
border
#CDCAD1
text
#0F0A13
muted
#7F7C82

Preview Lab

Preview with #744FAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744FAC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva