#744EB7#744EB7

#744EB7 is a mid, vivid violet. Relative luminance 0.126; OKLCH L 51.8% C 0.160 H 297.2°. Best body text is #FFFFFF at 5.97:1 contrast (WCAG AA passes).

Color values

HEX	#744EB7
RGB	rgb(116, 78, 183)
HSL	hsl(262, 42%, 51%)
HSV	hsv(262, 57%, 72%)
CMYK	cmyk(36.6%, 57.4%, 0%, 28.2%)
CIE-LAB	lab(42.12, 39.08, -50.12)
CIE-LCH	lch(42.12, 63.56, 307.95°)
OKLab	oklab(51.75% 0.073 -0.1422)
OKLCH	oklch(51.75% 0.16 297.2)
XYZ	xyz(18.4719, 12.5804, 46.2456)
Luminance	0.1258 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744EB7 #91B74E

analogous

#4E5CB7 #744EB7 #A84EB7

triadic

#744EB7 #B7744E #4EB774

tetradic

#744EB7 #B74E5C #91B74E #4EB7A8

square

#744EB7 #B74E5C #91B74E #4EB7A8

split-complementary

#744EB7 #B7A84E #5CB74E

monochromatic

#3D2863 #583A8E #744EB7 #967AC9 #B8A5DA

Accessibility & contrast

On white

5.97

#744EB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#744EB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744EB7

5.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744EB7	#FFFFFF	#000000	##FFFFFF
##744EB7	1.00	5.97	3.52	5.97
#FFFFFF	5.97	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1964BA

Deuteranopia (green-blind)

#2962B5

Tritanopia (blue-blind)

#64647B

Achromatopsia (no color)

#636363

Design tokens & code

CSS

--color: #744eb7;
/* rgb */ color: rgb(116, 78, 183);
/* oklch */ color: oklch(51.8% 0.160 297.2);

Tailwind

colors: {
  custom: {
    50: '#a081cd',
    500: '#744eb7',
    950: '#000000',
  },
}

SCSS

$custom: #744eb7;
$custom-light: #a081cd;
$custom-dark: #000000;

JSON

{
  "hex": "#744eb7",
  "rgb": {
    "r": 116,
    "g": 78,
    "b": 183
  },
  "hsl": {
    "h": 261.714,
    "s": 42.169,
    "l": 51.176
  },
  "oklch": {
    "l": 0.51753,
    "c": 0.15985,
    "h": 297.2
  },
  "luminance": 0.12581
}

Semantic roles & 50–950 ramp

primary

#744EB7

secondary

#B7C899

accent

#D256A5

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A13

muted

#7F7C82

Preview Lab

Preview with #744EB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →