#744EA8#744EA8

#744EA8 is a mid, vivid violet. Relative luminance 0.120; OKLCH L 50.8% C 0.141 H 301.0°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).

Color values

HEX	#744EA8
RGB	rgb(116, 78, 168)
HSL	hsl(265, 37%, 48%)
HSV	hsv(265, 54%, 66%)
CMYK	cmyk(31%, 53.6%, 0%, 34.1%)
CIE-LAB	lab(41.20, 35.13, -42.76)
CIE-LCH	lch(41.20, 55.34, 309.41°)
OKLab	oklab(50.77% 0.0725 -0.1206)
OKLCH	oklch(50.77% 0.141 301)
XYZ	xyz(16.9931, 11.9889, 38.4570)
Luminance	0.1199 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744EA8 #82A84E

analogous

#4E55A8 #744EA8 #A14EA8

triadic

#744EA8 #A8744E #4EA874

tetradic

#744EA8 #A84E55 #82A84E #4EA8A1

square

#744EA8 #A84E55 #82A84E #4EA8A1

split-complementary

#744EA8 #A8A14E #55A84E

monochromatic

#3A2754 #573B7E #744EA8 #9475BF #B49ED2

Accessibility & contrast

On white

6.18

#744EA8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#744EA8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744EA8

6.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744EA8	#FFFFFF	#000000	##FFFFFF
##744EA8	1.00	6.18	3.40	6.18
#FFFFFF	6.18	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D61AB

Deuteranopia (green-blind)

#3961A6

Tritanopia (blue-blind)

#6A5F73

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #744ea8;
/* rgb */ color: rgb(116, 78, 168);
/* oklch */ color: oklch(50.8% 0.141 301.0);

Tailwind

colors: {
  custom: {
    50: '#9f81c2',
    500: '#744ea8',
    950: '#000000',
  },
}

SCSS

$custom: #744ea8;
$custom-light: #9f81c2;
$custom-dark: #000000;

JSON

{
  "hex": "#744ea8",
  "rgb": {
    "r": 116,
    "g": 78,
    "b": 168
  },
  "hsl": {
    "h": 265.333,
    "s": 36.585,
    "l": 48.235
  },
  "oklch": {
    "l": 0.50773,
    "c": 0.14072,
    "h": 301
  },
  "luminance": 0.11989
}

Semantic roles & 50–950 ramp

primary

#744EA8

secondary

#ACBF93

accent

#CD5B9D

background

#FAF7FC

surface

#F3EEF8

border

#CDC9D1

text

#0F0A12

muted

#7F7C81

Preview Lab

Preview with #744EA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →