#744EA7#744EA7

#744EA7 is a mid, vivid violet. Relative luminance 0.120; OKLCH L 50.7% C 0.139 H 301.3°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#744EA7
RGB	rgb(116, 78, 167)
HSL	hsl(266, 36%, 48%)
HSV	hsv(266, 53%, 65%)
CMYK	cmyk(30.5%, 53.3%, 0%, 34.5%)
CIE-LAB	lab(41.14, 34.87, -42.26)
CIE-LCH	lch(41.14, 54.79, 309.53°)
OKLab	oklab(50.71% 0.0725 -0.1191)
OKLCH	oklch(50.71% 0.139 301.3)
XYZ	xyz(16.9003, 11.9517, 37.9683)
Luminance	0.1195 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744EA7 #81A74E

analogous

#4E54A7 #744EA7 #A04EA7

triadic

#744EA7 #A7744E #4EA774

tetradic

#744EA7 #A74E54 #81A74E #4EA7A0

square

#744EA7 #A74E54 #81A74E #4EA7A0

split-complementary

#744EA7 #A7A04E #54A74E

monochromatic

#3A2754 #573B7D #744EA7 #9474BE #B49ED2

Accessibility & contrast

On white

6.19

#744EA7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#744EA7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744EA7

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744EA7	#FFFFFF	#000000	##FFFFFF
##744EA7	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E60AA

Deuteranopia (green-blind)

#3A61A5

Tritanopia (blue-blind)

#6A5F73

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #744ea7;
/* rgb */ color: rgb(116, 78, 167);
/* oklch */ color: oklch(50.7% 0.139 301.3);

Tailwind

colors: {
  custom: {
    50: '#9f81c1',
    500: '#744ea7',
    950: '#000000',
  },
}

SCSS

$custom: #744ea7;
$custom-light: #9f81c1;
$custom-dark: #000000;

JSON

{
  "hex": "#744ea7",
  "rgb": {
    "r": 116,
    "g": 78,
    "b": 167
  },
  "hsl": {
    "h": 265.618,
    "s": 36.327,
    "l": 48.039
  },
  "oklch": {
    "l": 0.5071,
    "c": 0.13943,
    "h": 301.3
  },
  "luminance": 0.11952
}

Semantic roles & 50–950 ramp

primary

#744EA7

secondary

#ACBE92

accent

#CC5B9C

background

#FAF7FB

surface

#F3EEF7

border

#CDC9D0

text

#0F0A12

muted

#7F7C81

Preview Lab

Preview with #744EA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →