#744EA4#744EA4

#744EA4 is a mid, vivid violet. Relative luminance 0.118; OKLCH L 50.5% C 0.136 H 302.2°. Best body text is #FFFFFF at 6.23:1 contrast (WCAG AA passes).

Color values

HEX	#744EA4
RGB	rgb(116, 78, 164)
HSL	hsl(267, 36%, 47%)
HSV	hsv(267, 52%, 64%)
CMYK	cmyk(29.3%, 52.4%, 0%, 35.7%)
CIE-LAB	lab(40.96, 34.10, -40.75)
CIE-LCH	lch(40.96, 53.13, 309.92°)
OKLab	oklab(50.52% 0.0722 -0.1147)
OKLCH	oklch(50.52% 0.136 302.2)
XYZ	xyz(16.6262, 11.8421, 36.5246)
Luminance	0.1184 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744EA4 #7EA44E

analogous

#4E53A4 #744EA4 #9F4EA4

triadic

#744EA4 #A4744E #4EA474

tetradic

#744EA4 #A44E53 #7EA44E #4EA49F

square

#744EA4 #A44E53 #7EA44E #4EA49F

split-complementary

#744EA4 #A49F4E #53A44E

monochromatic

#392751 #573A7B #744EA4 #9373BC #B39CD0

Accessibility & contrast

On white

6.23

#744EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#744EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744EA4

6.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744EA4	#FFFFFF	#000000	##FFFFFF
##744EA4	1.00	6.23	3.37	6.23
#FFFFFF	6.23	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3160A7

Deuteranopia (green-blind)

#3C60A2

Tritanopia (blue-blind)

#6B5E71

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #744ea4;
/* rgb */ color: rgb(116, 78, 164);
/* oklch */ color: oklch(50.5% 0.136 302.2);

Tailwind

colors: {
  custom: {
    50: '#9f81bf',
    500: '#744ea4',
    950: '#000000',
  },
}

SCSS

$custom: #744ea4;
$custom-light: #9f81bf;
$custom-dark: #000000;

JSON

{
  "hex": "#744ea4",
  "rgb": {
    "r": 116,
    "g": 78,
    "b": 164
  },
  "hsl": {
    "h": 266.512,
    "s": 35.537,
    "l": 47.451
  },
  "oklch": {
    "l": 0.50523,
    "c": 0.13556,
    "h": 302.2
  },
  "luminance": 0.11842
}

Semantic roles & 50–950 ramp

primary

#744EA4

secondary

#A9BD91

accent

#CC5C9A

background

#F9F7FB

surface

#F2EEF7

border

#CCC9D0

text

#0F0A12

muted

#7E7C81

Preview Lab

Preview with #744EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →