#744CA4#744CA4

#744CA4 is a mid, vivid violet. Relative luminance 0.116; OKLCH L 50.2% C 0.139 H 302.7°. Best body text is #FFFFFF at 6.34:1 contrast (WCAG AA passes).

Color values

HEX	#744CA4
RGB	rgb(116, 76, 164)
HSL	hsl(267, 37%, 47%)
HSV	hsv(267, 54%, 64%)
CMYK	cmyk(29.3%, 53.7%, 0%, 35.7%)
CIE-LAB	lab(40.51, 35.26, -41.47)
CIE-LCH	lch(40.51, 54.44, 310.37°)
OKLab	oklab(50.19% 0.075 -0.1168)
OKLCH	oklch(50.19% 0.139 302.7)
XYZ	xyz(16.4862, 11.5622, 36.4780)
Luminance	0.1156 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744CA4 #7CA44C

analogous

#4C50A4 #744CA4 #A04CA4

triadic

#744CA4 #A4744C #4CA474

tetradic

#744CA4 #A44C50 #7CA44C #4CA4A0

square

#744CA4 #A44C50 #7CA44C #4CA4A0

split-complementary

#744CA4 #A4A04C #50A44C

monochromatic

#392550 #56397A #744CA4 #9370BD #B39AD0

Accessibility & contrast

On white

6.34

#744CA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#744CA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744CA4

6.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744CA4	#FFFFFF	#000000	##FFFFFF
##744CA4	1.00	6.34	3.31	6.34
#FFFFFF	6.34	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D5FA7

Deuteranopia (green-blind)

#3A5FA2

Tritanopia (blue-blind)

#6B5D71

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #744ca4;
/* rgb */ color: rgb(116, 76, 164);
/* oklch */ color: oklch(50.2% 0.139 302.7);

Tailwind

colors: {
  custom: {
    50: '#9f7fbf',
    500: '#744ca4',
    950: '#000000',
  },
}

SCSS

$custom: #744ca4;
$custom-light: #9f7fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#744ca4",
  "rgb": {
    "r": 116,
    "g": 76,
    "b": 164
  },
  "hsl": {
    "h": 267.273,
    "s": 36.667,
    "l": 47.059
  },
  "oklch": {
    "l": 0.50188,
    "c": 0.13882,
    "h": 302.7
  },
  "luminance": 0.11562
}

Semantic roles & 50–950 ramp

primary

#744CA4

secondary

#A8BD8F

accent

#CD5B99

background

#FAF7FB

surface

#F3EEF7

border

#CDC9D0

text

#0F0A12

muted

#7F7C81

Preview Lab

Preview with #744CA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →