#744CA3#744CA3

#744CA3 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.1% C 0.138 H 303.0°. Best body text is #FFFFFF at 6.35:1 contrast (WCAG AA passes).

Color values

HEX	#744CA3
RGB	rgb(116, 76, 163)
HSL	hsl(268, 36%, 47%)
HSV	hsv(268, 53%, 64%)
CMYK	cmyk(28.8%, 53.4%, 0%, 36.1%)
CIE-LAB	lab(40.45, 35.01, -40.97)
CIE-LCH	lch(40.45, 53.89, 310.51°)
OKLab	oklab(50.13% 0.0749 -0.1154)
OKLCH	oklch(50.13% 0.138 303)
XYZ	xyz(16.3963, 11.5262, 36.0042)
Luminance	0.1153 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744CA3 #7BA34C

analogous

#4C50A3 #744CA3 #A04CA3

triadic

#744CA3 #A3744C #4CA374

tetradic

#744CA3 #A34C50 #7BA34C #4CA3A0

square

#744CA3 #A34C50 #7BA34C #4CA3A0

split-complementary

#744CA3 #A3A04C #50A34C

monochromatic

#392550 #563979 #744CA3 #9370BC #B39AD0

Accessibility & contrast

On white

6.35

#744CA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.31

#744CA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744CA3

6.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744CA3	#FFFFFF	#000000	##FFFFFF
##744CA3	1.00	6.35	3.31	6.35
#FFFFFF	6.35	1.00	21.00	1.00
#000000	3.31	21.00	1.00	21.00
##FFFFFF	6.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5EA6

Deuteranopia (green-blind)

#3A5FA1

Tritanopia (blue-blind)

#6B5C70

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #744ca3;
/* rgb */ color: rgb(116, 76, 163);
/* oklch */ color: oklch(50.1% 0.138 303.0);

Tailwind

colors: {
  custom: {
    50: '#9f7fbf',
    500: '#744ca3',
    950: '#000000',
  },
}

SCSS

$custom: #744ca3;
$custom-light: #9f7fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#744ca3",
  "rgb": {
    "r": 116,
    "g": 76,
    "b": 163
  },
  "hsl": {
    "h": 267.586,
    "s": 36.402,
    "l": 46.863
  },
  "oklch": {
    "l": 0.50126,
    "c": 0.13755,
    "h": 303
  },
  "luminance": 0.11526
}

Semantic roles & 50–950 ramp

primary

#744CA3

secondary

#A7BC8F

accent

#CC5B98

background

#FAF7FB

surface

#F3EEF7

border

#CDC9D0

text

#0F0A12

muted

#7F7C81

Preview Lab

Preview with #744CA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →