#744BBA#744BBA

#744BBA is a mid, vivid violet. Relative luminance 0.123; OKLCH L 51.5% C 0.168 H 297.2°. Best body text is #FFFFFF at 6.07:1 contrast (WCAG AA passes).

Color values

HEX#744BBA
RGBrgb(116, 75, 186)
HSLhsl(262, 45%, 51%)
HSVhsv(262, 60%, 73%)
CMYKcmyk(37.6%, 59.7%, 0%, 27.1%)
CIE-LABlab(41.67, 41.59, -52.61)
CIE-LCHlch(41.67, 67.06, 308.33°)
OKLaboklab(51.49% 0.0767 -0.1495)
OKLCHoklch(51.49% 0.168 297.2)
XYZxyz(18.5792, 12.2900, 47.8382)
Luminance0.1229 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#744BBA #91BA4B
analogous
#4B59BA #744BBA #AB4BBA
triadic
#744BBA #BA744B #4BBA74
tetradic
#744BBA #BA4B59 #91BA4B #4BBAAB
square
#744BBA #BA4B59 #91BA4B #4BBAAB
split-complementary
#744BBA #BAAB4B #59BA4B
monochromatic
#3D2664 #583790 #744BBA #9677CB #B8A3DC

Accessibility & contrast

On white

6.07
#744BBA on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.46
#744BBA on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744BBA
6.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##744BBA#FFFFFF#000000##FFFFFF
##744BBA1.006.073.466.07
#FFFFFF6.071.0021.001.00
#0000003.4621.001.0021.00
##FFFFFF6.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0063BE
Deuteranopia (green-blind)
#1E61B8
Tritanopia (blue-blind)
#63637B
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #744bba;
/* rgb */ color: rgb(116, 75, 186);
/* oklch */ color: oklch(51.5% 0.168 297.2);
Tailwind
colors: {
  custom: {
    50: '#a07fcf',
    500: '#744bba',
    950: '#000000',
  },
}
SCSS
$custom: #744bba;
$custom-light: #a07fcf;
$custom-dark: #000000;
JSON
{
  "hex": "#744bba",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 186
  },
  "hsl": {
    "h": 262.162,
    "s": 44.578,
    "l": 51.176
  },
  "oklch": {
    "l": 0.51486,
    "c": 0.16801,
    "h": 297.2
  },
  "luminance": 0.1229
}

Semantic roles & 50–950 ramp

primary
#744BBA
secondary
#B7C998
accent
#D454A5
background
#FAF7FC
surface
#F4EEF9
border
#CEC9D2
text
#0F0A14
muted
#7F7C82

Preview Lab

Preview with #744BBA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#744BBA Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva