#744BB9#744BB9

#744BB9 is a mid, vivid violet. Relative luminance 0.122; OKLCH L 51.4% C 0.167 H 297.4°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#744BB9
RGB	rgb(116, 75, 185)
HSL	hsl(262, 44%, 51%)
HSV	hsv(262, 59%, 73%)
CMYK	cmyk(37.3%, 59.5%, 0%, 27.5%)
CIE-LAB	lab(41.61, 41.32, -52.13)
CIE-LCH	lch(41.61, 66.52, 308.40°)
OKLab	oklab(51.42% 0.0767 -0.1481)
OKLCH	oklch(51.42% 0.167 297.4)
XYZ	xyz(18.4733, 12.2477, 47.2803)
Luminance	0.1225 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744BB9 #90B94B

analogous

#4B59B9 #744BB9 #AB4BB9

triadic

#744BB9 #B9744B #4BB974

tetradic

#744BB9 #B94B59 #90B94B #4BB9AB

square

#744BB9 #B94B59 #90B94B #4BB9AB

split-complementary

#744BB9 #B9AB4B #59B94B

monochromatic

#3D2763 #58388F #744BB9 #9677CA #B8A3DB

Accessibility & contrast

On white

6.09

#744BB9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#744BB9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744BB9

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744BB9	#FFFFFF	#000000	##FFFFFF
##744BB9	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0463BD

Deuteranopia (green-blind)

#2061B7

Tritanopia (blue-blind)

#64627B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #744bb9;
/* rgb */ color: rgb(116, 75, 185);
/* oklch */ color: oklch(51.4% 0.167 297.4);

Tailwind

colors: {
  custom: {
    50: '#a07fcf',
    500: '#744bb9',
    950: '#000000',
  },
}

SCSS

$custom: #744bb9;
$custom-light: #a07fcf;
$custom-dark: #000000;

JSON

{
  "hex": "#744bb9",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 185
  },
  "hsl": {
    "h": 262.364,
    "s": 44,
    "l": 50.98
  },
  "oklch": {
    "l": 0.51416,
    "c": 0.16677,
    "h": 297.4
  },
  "luminance": 0.12248
}

Semantic roles & 50–950 ramp

primary

#744BB9

secondary

#B6C898

accent

#D454A4

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #744BB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →