#744BB8#744BB8

#744BB8 is a mid, vivid violet. Relative luminance 0.122; OKLCH L 51.3% C 0.166 H 297.6°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#744BB8
RGB	rgb(116, 75, 184)
HSL	hsl(263, 43%, 51%)
HSV	hsv(263, 59%, 72%)
CMYK	cmyk(37%, 59.2%, 0%, 27.8%)
CIE-LAB	lab(41.54, 41.05, -51.65)
CIE-LCH	lch(41.54, 65.98, 308.48°)
OKLab	oklab(51.35% 0.0767 -0.1467)
OKLCH	oklch(51.35% 0.166 297.6)
XYZ	xyz(18.3681, 12.2056, 46.7263)
Luminance	0.1221 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744BB8 #8FB84B

analogous

#4B58B8 #744BB8 #AA4BB8

triadic

#744BB8 #B8744B #4BB874

tetradic

#744BB8 #B84B58 #8FB84B #4BB8AA

square

#744BB8 #B84B58 #8FB84B #4BB8AA

split-complementary

#744BB8 #B8AA4B #58B84B

monochromatic

#3D2762 #58388E #744BB8 #9677C9 #B8A3DB

Accessibility & contrast

On white

6.10

#744BB8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#744BB8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744BB8

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744BB8	#FFFFFF	#000000	##FFFFFF
##744BB8	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0862BC

Deuteranopia (green-blind)

#2161B6

Tritanopia (blue-blind)

#64627A

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #744bb8;
/* rgb */ color: rgb(116, 75, 184);
/* oklch */ color: oklch(51.3% 0.166 297.6);

Tailwind

colors: {
  custom: {
    50: '#a07fce',
    500: '#744bb8',
    950: '#000000',
  },
}

SCSS

$custom: #744bb8;
$custom-light: #a07fce;
$custom-dark: #000000;

JSON

{
  "hex": "#744bb8",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 184
  },
  "hsl": {
    "h": 262.569,
    "s": 43.426,
    "l": 50.784
  },
  "oklch": {
    "l": 0.51347,
    "c": 0.16553,
    "h": 297.6
  },
  "luminance": 0.12206
}

Semantic roles & 50–950 ramp

primary

#744BB8

secondary

#B5C897

accent

#D355A4

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#0F0A14

muted

#7F7C82

Preview Lab

Preview with #744BB8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →