#744B97#744B97

#744B97 is a mid, vivid violet. Relative luminance 0.110; OKLCH L 49.2% C 0.124 H 307.3°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#744B97
RGB	rgb(116, 75, 151)
HSL	hsl(272, 34%, 44%)
HSV	hsv(272, 50%, 59%)
CMYK	cmyk(23.2%, 50.3%, 0%, 40.8%)
CIE-LAB	lab(39.55, 32.59, -35.21)
CIE-LCH	lch(39.55, 47.98, 312.78°)
OKLab	oklab(49.23% 0.0752 -0.0985)
OKLCH	oklch(49.23% 0.124 307.3)
XYZ	xyz(15.3033, 10.9797, 30.5853)
Luminance	0.1098 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#744B97 #6E974B

analogous

#4E4B97 #744B97 #974B94

triadic

#744B97 #97744B #4B9774

tetradic

#744B97 #974E4B #6E974B #4B9497

square

#744B97 #974E4B #6E974B #4B9497

split-complementary

#744B97 #94974B #4B974E

monochromatic

#352245 #55376E #744B97 #936AB5 #B093C9

Accessibility & contrast

On white

6.57

#744B97 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#744B97 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #744B97

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##744B97	#FFFFFF	#000000	##FFFFFF
##744B97	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#365C9A

Deuteranopia (green-blind)

#425E95

Tritanopia (blue-blind)

#6F586A

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #744b97;
/* rgb */ color: rgb(116, 75, 151);
/* oklch */ color: oklch(49.2% 0.124 307.3);

Tailwind

colors: {
  custom: {
    50: '#9e7eb6',
    500: '#744b97',
    950: '#000000',
  },
}

SCSS

$custom: #744b97;
$custom-light: #9e7eb6;
$custom-dark: #000000;

JSON

{
  "hex": "#744b97",
  "rgb": {
    "r": 116,
    "g": 75,
    "b": 151
  },
  "hsl": {
    "h": 272.368,
    "s": 33.628,
    "l": 44.314
  },
  "oklch": {
    "l": 0.49233,
    "c": 0.12397,
    "h": 307.3
  },
  "luminance": 0.1098
}

Semantic roles & 50–950 ramp

primary

#744B97

secondary

#9DB688

accent

#CA5E90

background

#F9F7FB

surface

#F2EEF6

border

#CCC9D0

text

#0F0A11

muted

#7E7C80

Preview Lab

Preview with #744B97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →